Six Senses CEO Neil Jacobs talks with Scott Kerr about navigating the wellness-driven global luxury resort brand during the pandemic and how it's innovating to meet new guest expectations. Jacobs, who took the helm of Six Senses in 2012, talks about how wellness and sustainability values are in the DNA of the company's culture, right down to the way it builds and designs its properties. He also explains why affluent travelers have been more resilient, what the new meaning of luxury travel is, why it's increasing its digital marketing investment, and why Six Senses is taking "a much deeper approach" to mental wellness. Plus: Neil shares some of the most important things he's learned from the crisis when it comes to his hosts, guests, and employees.
Featuring:
Neil Jacobs, Chief Executive Officer of Six Senses Hotels Resorts Spas
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About Silvertone Consulting (silvertoneconsulting.com):
Silvertone Consulting builds go-to brands that add value to people's lives.
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Email: scott@silvertoneconsulting.com
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The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
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