Ditching Hourly

Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model.
  • (00:00) - Introduction and Guest Welcome
  • (00:34) - Defining 'Melting the Pyramid'
  • (04:38) - Transitioning Business Models
  • (08:54) - Challenges and Key Changes
  • (14:00) - New Program Structure and Benefits
  • (24:41) - Launch Phase and Simplification
  • (27:52) - Navigating the Launch Transition
  • (28:36) - Managing High-Touch Programs
  • (29:33) - Prioritizing VIP Clients
  • (31:10) - Finalizing the Launch
  • (33:06) - Subscription Model Insights
  • (34:50) - Building the Community
  • (37:50) - Efficiency and Scalability
  • (42:46) - Handling Uncertainty and Risk
  • (50:04) - Adapting to Subscription Growth
  • (52:54) - Conclusion and Takeaways

Geraline's Bio

Geraldine Carter helps overworked CPAs create the accounting firm and the life they have always wanted.

Geraldine's Links

Creators and Guests

Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Geraldine Carter
Business coach for CPAs | Skier | In love with life.

What is Ditching Hourly?

For solo professionals who want to make more and work less without hiring.