Women in Product Marketing | Pivoting in the Pandemic with TripActions' Vice President, Product Marketing, Priya Patel

As a travel management company, TripActions was hit hard by the pandemic. Priya knew the PMM team had to react quickly, so they pivoted messaging away from traveling and instead focused on COVID regulations and getting employees back home safely from their trips. Fast forward to today and things are thriving again! Hiring has resumed, feature launches are happening, and Priya can focus on her sweet spots: partner marketing and entering new markets. Tune into this episode to hear the full comeback story from the VP of Product Marketing herself.

Show Notes

Connect with Priya on LinkedIn.
Join Priya on Sharebird. 

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.