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Adam Hatcher: Hey there.

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Welcome to the 21 Clear Podcast,
where we talk about anything to help

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you chaos, proof your family business
so you can build a great company

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with a strong family around it.

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I'm your host, Adam Hatcher, the
founder of 21 Clear, and today we're

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gonna follow up on our last episode.

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In that episode I laid out.

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The family business framework, a framework
for running your family business meetings

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and putting important elements in place
with trust building in the center.

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To let you chaos proof
your family business.

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And recently Sarah Davis, who
was our guest in episode three

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and is the director of Kennesaw
State's Family Enterprise Center.

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Sarah invited me to give a webinar
on a part of the framework.

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We covered chaos proof hiring with 13
years as a leader and executive in our

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family staffing and recruiting company
is something I was quite familiar with.

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And so, this episode and the next
episode, we're gonna take that

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webinar and break it into two parts.

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Today we are gonna explore the
first part of chaos proof hiring.

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So there are four elements to it.

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Gonna lay out a case for intentional
family business hiring, and then lay out

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the first element with an example, and
then in the next podcast we'll take the.

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The end of that webinar and we'll
lay out the last three steps for you.

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So if you didn't hear the last episode
on the framework and you want a bigger

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picture, just walk back to episode four
and episode five is gonna be the beginning

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of chaos, proof hiring, and then part two
of Chaos Proof Hiring will be episode six.

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So let's jump right into the
webinar and I hope you enjoy.

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Today we're gonna touch this idea of
how you hire well, or we would say, how

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do you chaos proof your family hiring?

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Because the only way you have a family
business is if you've hired one.

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After the founder,

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once you have a family business, you hire.

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My grandfather hired my grandmother
on the first day that our

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family's company was started.

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There wasn't really a process, and
I'll spare you the story for today,

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but that employment lasted one day
and there are lessons in both hiring,

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leaving, running the family business,
working well and building trust in

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their single day of working together.

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But what is interesting to me
about hiring well and doing it

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intentionally, it is the opposite.

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The opposite of drifting into
your mom and dad's company.

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I live here in Augusta and I was
on the driving range one day.

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And there's a guy, we will call
him Victor, here on the webinar.

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But Victor was hitting next to me.

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We hadn't met, and I asked Victor what he
did and he said, you mean what did I do?

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Well, well, tell me about it.

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He said, well, my brother Mo and I took
20 years to build a company together.

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I said, oh, well, and
how's the company going?

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He said, well, I don't work there anymore.

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So I asked him what happened.

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He said, well, my nephew, my brother
Mo's son, he wanted to join the company.

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And I told him that kid
didn't know a thing.

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I told him he didn't work hard.

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He'd always been lazy and
I wasn't gonna have him.

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I was interested now, and he
said, well, we got in an argument.

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And after a couple of weeks, my brother Mo
finally said to me, you know what, Victor,

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if we don't see my son the same way, then
we don't see business the same way either.

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And that was the end.

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They didn't have a way to establish
whether or not a family member was

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qualified to work for the company.

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And also to working together well, they
didn't have a way to resolve conflict

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with each other outside of the business.

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And I tell you all that story, because
the end of it actually broke my heart.

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So the brother Victor ends up leaving.

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Mo hire's his son.

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About a year later, Mo tried to get
Victor to come back after firing the son.

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Victor had moved on with his career.

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He came back and helped with one customer
that was key to him, but never returned.

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And then Mo the brother died.

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Leaving his widow with a company
that was not well run with a family

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that was strained and a son who
was estranged away from them.

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When I say it's not a problem, it's chaos.

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When they say that chaos can
get into a family company and

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rip up a company and a family.

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That's the stakes when we work
together that we're playing with.

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And that's why focusing
on hiring is so important.

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'Cause every one of us that has
a family company has to do this.

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So lemme give you, in this family business
framework, four steps, and we promised

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at the top you were actually going to be
able to get better at hiring family today.

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So my encouragement to you, I believe
Kathy Milton, who's on here, is

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around a bunch of other people.

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Kathy, you may not wanna do this on
a sheet of paper in front of other

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people, but if you have a sheet of
scratch paper, put it out to the side.

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'Cause there's gonna be a couple
opportunities for you to draft,

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ways that you can think about
chaos proofing your hiring, right?

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So you have four things to
chaos proof family hiring.

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The first one is family hiring criteria.

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Then it's a commitment to match
family members to actual jobs.

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If you have family criteria and you have
a family member who is qualified for an

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actual job in the company, then I'm going
to tell you the next step is to say no.

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Meet the family criteria, pair up
with an actual job, but then say no.

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And if you get over that third point,
that third objection, then it is

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not just drifting into day one, it
is actually vigorously onboarding

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family members in a way that is
dissimilar to how you onboard family.

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Alright, so family hiring criteria.

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I want to tell you all a personal story.

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I was at my maternal
grandfather's funeral.

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My paternal grandfather started our
family's company, so different one.

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I was at my maternal
grandfather's funeral.

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We were at the reception after my
grandfather's funeral, and one of his

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friends who'd been in a civic group
with him who was older, talked to me

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in the line and I asked him what he
did and he had spent about 35 or 40

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years scaling a business with his son.

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And so I asked him, what's going to
happen for your family company next?

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He told me that he was so proud of
his son, said he went to Georgia

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Tech and he got an engineering
degree, and they were an engineering

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firm, and said Georgia Tech,

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and he's worked with me for 25 years
and he's learned all the different

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functions and my clients love him, the
employees love him, and he's really

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let me become chairman and I am just,
I look forward to turning it over.

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We hadn't quite worked out the
ownership yet, but my son can take

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over and I was, again, remember I'm
at my grandfather's funeral just

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getting appetizers off of a buffet
and I said, wow, you are so fortunate.

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That is not the story for so many people.

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That was a mistake to say, because then
he said, oh, well yeah, it's not all

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that good because my son wants to hire
my grandson, and that kid's an idiot.

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He said, he doesn't know anything.

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My son's gonna hire him one day and that
boy is gonna tear down everything that

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we have spent three decades building.

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And I took a breath and thought about
this idea of family hiring criteria

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and I said, well, let me ask you, have
you and your son ever sat down and

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made a list together of if any family
member ever wants to join the company?

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What they would have to do
before they were even considered.

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He said, no.

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I said, well, lemme tell you this.

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I said, in my experience with family
businesses and family owners, I can tell

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you this, family owners don't like making
lists and they absolutely don't like

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being governed by the lists they make.

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But it's way better to argue about bullet
points on a criteria list than it is to

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talk about the intelligence of a grandson.

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So what I encouraged him to do is
first what is family hiring criteria?

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It is a written list

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that is for family members, before they
can be considered for the job, any job.

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So note this is not I was hired into our
family's company as the general counsel.

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This never asked the question, is
Adam qualified as an attorney to be

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the general counsel of the company?

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It's a prerequisite list and whatever you
put on the list, the two most important

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things in creating it is that first
you actually do it, and then you're

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as specific as you possibly can be.

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So I want to pull back our
curtain and show you the list

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that our family company had.

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I wanna tell you before I do
though, my father wrote this list

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when the company was at about $50
million top line and was regional.

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It was increasing and it was an
increasingly complex organization.

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I joined in 2010, so when he created
this, we had not gone through 2008

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yet, or we're just in the middle.

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I'm sorry, we're in the middle
of the 2008, 2009 crisis.

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So he's writing the list in that.

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But he knows that the company's gonna
bounce back and he knows that the demands

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of the company, the customers that it
sells to, were global and publicly traded

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clients, meaning the sophistication and
the demands were gonna keep going up.

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And so if the grandfather I had
been talking to at my grandfather's

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funeral made a list, his list and
our list weren't gonna be the same.

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So I'm gonna show you
ours, just as an example.

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So I am in law school.

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My brother is in college, my sister
was in high school, and we all got

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the same letter from our father.

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And it said, I don't know if the Lord
will ever call you back or you'll ever

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feel a call to join the family company.

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But if so, five things have to be true.

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First, you have to graduate from college.

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Second, you have to have a degree
from graduate school, not a

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specific type of graduate school.

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My brother got an MBA, I went
to law school, but you have

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to have a graduate degree.

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You have to go work somewhere else.

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That is not unique in family companies
requiring working somewhere else.

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However he added to that, you
must get promoted somewhere else.

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And then lastly, he said, your life needs
to be reflective of Christian values.

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Now I want you to read
into that real quick.

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What he was doing, the company is a
for-profit, privately held company that

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holds itself out as being faith-based.

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He wanted to make sure that any
family member that joined could work

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in a company that held itself out as
having particular faith principles.

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And so that list isn't gonna be your list.

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You have a different family,
you have a different company,

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you have different customers.

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But there are three things.

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If I broke his list down, it
really had three things in it.

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First, it had education requirements.

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Second, it had experience requirements.

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And third, it worked to have an alignment
with the culture of the organization.

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And I wanna touch experience
and education real quick.

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And here's something I
love about what he did.

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He told me once, Adam, I graduated
from Georgia on a Friday.

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I went to work at the
family company on a Monday.

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The only person who ever gave me a job
was either my father by promotion or

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the day I bought the company from him.

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I want you to always know that you have
value outside of this organization and

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outside of my eyes when you come to work
here, I also need you to go get experience

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that we could never get without people
who have worked outside and brought it in.

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And so what he was doing with this
list for any family member who

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joined in an increasingly complex
organization, he wanted them to be part

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of the future of the company with our
particular clients, but also always

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have their own independent identity.

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'Cause if you've ever worked with family,
you know how difficult that can be.

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So that's our list and that's the concept.

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If you have your side sheet of paper,
I want you to try this real quick.

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Okay.

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So just a grid, we're
gonna work over to you.

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So there's those five criteria.

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I said he put in a letter, let's
assume your family business is

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X, Y, Z manufacturing company.

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Let's just give a different example.

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So let's say they sent a similar letter.

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It might say that before any family
member comes to work for X, Y, Z, they

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need to have an engineering degree.

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And again, I'm gonna encourage you to
get specific with your criteria, not

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just go to college or go to school, okay?

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An engineering degree from a
US news, top 100 university.

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And then for experience.

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You've got to work outside the company
for three years and have become

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a manager of at least one person.

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See, that's different than the way
my father phrased it for our company.

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And then lastly, the cultural alignment.

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When we do a reference check
on you, your references need

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to talk about your humility.

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Let's assume humility is a big part
of the culture of that company, and we

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don't want you to have an arrest record.

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You can write this in your
family hiring criteria.

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Okay?

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So you can see what these criteria
do is it communicates to the family,

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their education experience, and
cultural prerequisites, and none

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of these have anything to do with
actual skills and fit to a job.

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So take just a second.

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And think about your own company.

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If you have someone in your family who
is, maybe you have family who are about to

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graduate from college or in high school.

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Maybe you have nieces or nephews who
may be in kindergarten, but your cousin,

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your sister-in-law, your aunt, someone
has asked you, Hey, might they ever

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have an opportunity to work with you?

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These questions come up
earlier than any of us think.

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So think if you had your way, what
education would you wanna make sure

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any family member who joined had?

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And then what experiences outside the
organization would you want them to have?

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And then think through your core values.

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Pick one, pick two, or just the
cultural behaviors your company

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and its leaders are known for.

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What's one of those?

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What's two of those?

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You wanna make sure every
family member is aligned to.

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Education, experience, cultural alignment.

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That's family hiring criteria.

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That's the first step in
chaos proofing family hiring.

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And now I want to celebrate you.

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Okay?

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If you took a minute, Kathy
Milton, no matter where you are.

00:16:21.442 --> 00:16:24.292
Yeah, Kathy logged in first, so I
just picked on her a couple times.

00:16:24.682 --> 00:16:30.052
If you just did this, I wanna celebrate
you because here's what's so hard

00:16:30.082 --> 00:16:31.642
about a family business, right?

00:16:31.942 --> 00:16:36.232
So I know running an organization
day in and day out is hard.

00:16:36.352 --> 00:16:38.122
It's hard to do strategic planning.

00:16:38.212 --> 00:16:39.622
It's hard to make the time.

00:16:39.622 --> 00:16:40.942
It's hard to have the discipline.

00:16:41.242 --> 00:16:43.332
If it's hard enough to
argue with customers,

00:16:43.332 --> 00:16:46.242
it's certainly hard to argue with
each other about value propositions.

00:16:46.542 --> 00:16:48.132
But this is even harder.

00:16:48.702 --> 00:16:50.622
This is doing inner family business work.

00:16:50.622 --> 00:16:52.602
And the family business has no revenue.

00:16:52.812 --> 00:16:57.102
It has no customers, but it sits right
in the heart of the organization.

00:16:57.162 --> 00:16:59.712
And if it's healthy, it can
help the organization reach

00:16:59.712 --> 00:17:01.242
full value with a strong family.

00:17:01.452 --> 00:17:05.982
And if it's not, all of it
can go away spectacularly.

00:17:06.252 --> 00:17:09.372
And so what you just did
maybe for the first time?

00:17:09.372 --> 00:17:12.102
Well, not really, 'cause this is the
Kennesaw State Family Enterprise Center.

00:17:13.557 --> 00:17:17.307
But maybe for today, maybe the
first time today you've thought

00:17:17.307 --> 00:17:20.547
about that inner family business
and taken a step at making it

00:17:20.557 --> 00:17:21.037
healthy.

00:17:21.547 --> 00:17:23.017
So congratulations to you.

00:17:23.497 --> 00:17:25.177
Alright, that's step one.

00:17:25.687 --> 00:17:27.937
Now let's go to step two.

00:17:29.919 --> 00:17:33.744
That is the end of the first
part of the Kennesaw State

00:17:33.844 --> 00:17:35.944
Family Enterprise Center webinar.

00:17:37.029 --> 00:17:41.889
In the next episode, we're gonna
finish that and go through the last

00:17:41.889 --> 00:17:44.379
three elements of chaos, proof hiring.

00:17:44.859 --> 00:17:48.399
I hope this has helped you think about
your inner family business a bit.

00:17:48.579 --> 00:17:53.499
This is the kind of topic when you have
family meetings that you both create,

00:17:53.739 --> 00:17:58.209
debate, and communicate, and so I hope
this was a helpful podcast for you.

00:17:58.389 --> 00:18:01.179
Look forward to sharing the rest
of it with you in episode six.

00:18:02.469 --> 00:18:05.439
I appreciate you
subscribing and following.

00:18:05.649 --> 00:18:08.739
We do have a monthly newsletter
and post content on LinkedIn as

00:18:08.739 --> 00:18:10.569
well that I hope is helpful to you.

00:18:11.559 --> 00:18:15.339
I appreciate you joining, as
my grandfather would've said.

00:18:15.639 --> 00:18:18.459
Thank you so very, very
much for listening.