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I get asked this question all the time,
Adam I'm brand new and roofing sales.

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What advice do you have
for me to succeed quickly?

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Well, guess what?

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In this video, I'm going to be
sharing the advice that I wish

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I got when I was brand new.

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And at the end of the video, I'm going
to share with you just a few tips that

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other folks shared, because not long ago,
I posted a video on Instagram asking.

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What advice would you give to a
brand new person in roofing sales?

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And since we're all wired differently,
we all come from different

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backgrounds, different levels of
experience in sales or communication

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or working on our own, so to speak.

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Cause I know, even though we're
working for a company, we're largely,

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self-employed in many respects, they don't
have someone staring over our shoulder.

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This industry isn't super
well-known for its robust training.

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I know that's getting better and better
and better, but there's a lot that we need

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to learn and it feels like a mountain.

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And.

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To me, the biggest thing
was product knowledge.

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I felt okay with people.

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I didn't really know how to pitch.

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I didn't know what I should be doing by
starting to piece it together in the most

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daunting thing for me was the stuff that
I feel like I couldn't kind of learn on my

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own, which was the product knowledge, the
process knowledge, the general industry.

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So I want to just break all of
that down and share with you.

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A simplistic approach to just crushing it
and roofing sales when you're brand new.

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And by the way, if you're not brand
new, I imagine you're going to grab

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some golden nuggets from this, but I
just ask if you know, someone who could

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benefit from this, share the video
with them and pass along the good word.

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Cause most of us who wish we had more
at our fingertips when we got started.

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So quick, welcome or welcome back.

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My name is Adam Benjamin.

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The.

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And everything I do here on this
channel is designed to help you and your

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team smash your income goal and give
every customer an amazing experience.

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And in fact, my mission is to provide
people that are just like me, where

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you're coming into the business
from really not doing too well.

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I was earning 1600 bucks a month.

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I had no sales experience.

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I barely, I shouldn't say barely.

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I had to Google like shingle rake, edge,
drip edge, like basic roof knowledge.

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Like I knew nothing.

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I remember getting started and
being like, do we need a ladder?

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How do I set a ladder?

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What do I look for?

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How do we get on a roof?

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I didn't, I'd never been on a roof before.

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I was horrified of all
those little mechanics.

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So maybe that's you, maybe it's someone,
you know, but the good news is that fear

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will get pushed behind you pretty quickly.

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So let's get to it.

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The advice for new salespeople,
number one, every minute of

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every day should be focused on.

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Now, what do I mean on selling?

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I mean, I'm getting in front of people.

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This can be done by the way
from about 10:00 AM to 7:00 PM.

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I know you have to learn your
market, but there's retirees.

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They're stay at home spouses.

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You can work those
neighborhoods in the morning.

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This is knocking doors.

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This is.

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Leaving letters at the door.

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If no one's home sending direct
mail letters, cold calling off of,

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for rent signs or for sale signs
or commercial properties, anything

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that you can do to get in front
of people, including networking.

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And if you're brand new posting on
social media to share your new message

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with the world and the people in
your network, as well as joining.

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Uh, Facebook groups for the
communities in which you serve.

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So when I say focus on selling,
this is making contacts

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getting in front of people.

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The hardest thing is your very first sale.

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And what it often feels like is pushing
this giant, like concrete ball up a hill.

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And at the top of the hill is the
apex where it starts going down.

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This momentum, one, getting that
ball moving is the hardest part, that

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first traction, and it feels like
an uphill battle as we get going.

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Then once we make our,
our first few sales.

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Five to 10 sales, that
momentum begins to carry us.

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And that's how you see the folks like the
guys and gals I've interviewed on the.

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Who struggled to get started.

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And then that momentum carries them.

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They don't have time to knock doors.

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They're getting too many referrals.

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These are problems that seems so far
fetched, but they truly come to life.

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They do happen.

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And I know it's daunting and
it seems super unrealistic, but

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believe me, you gotta stick to it.

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All right.

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Number two is you need to bet on yourself.

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Okay.

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Now, what do I mean by that?

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When you bet on yourself,
you believe in yourself.

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And I was just talking to a very
dear friend of mine named Jesse.

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Jesse is the gentleman that hired me,
that I worked with who, who I became

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his chief operating officer and Jessie
and I were talking on the phone and we

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said, Hey, we're both kind of crazy.

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We like jumped off.

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Plain and build the
parachute on the way down.

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And that's how I was.

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I came in the business.

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I'm like, Hey, roofing sales.

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I'm going to make six figures
now, did I know how to sell?

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No.

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Did I have that?

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I ever done door to door?

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No.

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Did I know anything about roofing?

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No.

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Did I, was it smart that I left my
stable income of $1,600 a month?

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No, it was against everything in all
the advice that my friends and family

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said, Hey, it's commission only.

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It's not safe.

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It's not risky.

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Or excuse me, it's risky.

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Instead of heating that advice
and saying, you're right.

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You're right.

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You're right.

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If I did that, it would have taken the
safe, conservative route, which by the

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way, that might be the best thing for you.

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I don't know.

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But the safe, conservative
route, wasn't it for me.

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I wasn't satisfied with mediocre.

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I wasn't satisfied with
middle of the road.

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I want to do.

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And with high risk comes high reward.

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I went all in and I bet
literally everything on myself.

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And when I did that confidently,
I just said, I'm just going to

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do what it takes to succeed.

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All right.

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Number three is to study, study
study in your off time study in off

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time, this is where you need to find.

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And by the way, Brian, Tracy, in
the book goals, how to achieve,

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I think the subtitles, how to
achieve everything in life faster

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than you ever dreamed possible.

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Uh, he, he me.

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Understanding what he
calls your bottleneck.

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And to me, that bottleneck was a
lot of industry knowledge mixed with

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Xactimate, understanding how to read a
scope and communicate with homeowners.

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So what I did in my mornings and
evenings was I would study on the

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stuff that I needed to feel confident.

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All right.

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Number four is process knowledge.

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Over product knowledge.

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So process knowledge is number one.

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Now, what do I mean by this most
homeowners, aren't going to drill

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you with technical questions
about shingles and installation.

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They just need to know that
you're competent in the process.

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If you're selling storm damaged roofs,
how does the claims process work?

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If you're doing retail, guiding them
through the install, all of the process

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of what they will experience, process,
meaning what the customer will experience.

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That is the number of.

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Most important thing.

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All right.

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When you get competent in
that you become more confident

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competence, breeds, confidence.

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All right.

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Now the last thing I want to say
is role-play and I'll tell you,

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this is the one thing I didn't do.

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And I wish I did.

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Now, why is this role-play whether
it's with yourself in a mirror, whether

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this is with the company, which has.

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Or a partner.

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And in fact, I have numerous
salespeople that have reached out.

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They're doing role-play with
their significant other, their

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boyfriend, girlfriend, husband, wife.

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It doesn't matter.

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But this part here is where
we get those repetitions in.

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And I want to drill down
into this for a minute with

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role-play we focus on repetition.

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So example, let's say you sell, I
don't know, 50 to a hundred roofs.

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That means out of all the objections
you might hear, you get to rehearse

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them five times, 10 times, 20 times.

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You're not going to get
them on every single job.

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So if you don't practice these,
you've got 5, 10, 15, 25 repetitions.

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But in role-play you could get that
many down in 20 minutes, which means

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you get to work out the kinks, which
means that you get to feel confident

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showing up at the door, knowing
how to start that conversation.

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All right, now those are the tactical
things, but I want to leave with

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a couple, leave you with a couple
more, uh, internal and personal

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development angles to consider.

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So again, focus on selling
every minute of every day.

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That's all you should be doing.

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Bet on yourself.

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You have to go all in
study in your off time.

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To focus on those weaknesses.

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So you feel confident, remember
that process knowledge is more

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important than product knowledge.

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You will develop that in time and then
role play, role, play, role play, get in

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those repetitions people ask, you know,
how do you get so quick on your feet?

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It's because I've done this
over and over and over again.

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And that is the only way.

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All right now, last things I want to
share with you is that all of us face

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in internal demon, this here is the
most difficult part of roofing sales.

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It's our internal demon.

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I did a video on this called killing.

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I believe it's called killing
the confidence deem it's in my

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three-part series called the
roofing sales success formula.

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There's a playlist on a YouTube
channel to video number two.

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And in fact, I'm gonna
link to it right up here.

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Roofing sales is personal
development in disguise.

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Meaning your income is capped at
where you are for you to earn twice as

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much, three times as much, by the way.

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I am S yeah, I believe seven X,
my income in my first 12 months.

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And.

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To do that.

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I needed to become a new person and
I needed to do that by literally

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killing the, the weak link.

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The part of me that second
guessed myself, the part of me

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that was focused on comfort.

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The part of me that was scared to make
people to cause tension, to show up at

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people's homes and disrupt the peace.

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I wanted to be a, be a peacekeeper.

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So for most of us, this internal
demon is the biggest threat

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and case in point, there's a
gentleman that reached out to me.

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It's true story.

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He was a Iraq war.

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He was in battle in the most
dangerous places on earth.

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And he told me, he says, I never,
once when I was in a firefight,

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never once skipped a beat, he did
exactly what he needed to do yet.

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He gets into roofing sales.

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He would drive to a neighborhood
and be crippled with fear so much

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so that he would not get out of his
vehicle and he would drive home and

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then he'd feel defeated and it would
make the cycle worse and worse.

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And think about this, like from the
logic standpoint, this is insane.

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This gentlemen faced the horrors
of the worst scariest situations

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that life could dish at you yet.

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Somehow our own internal fears.

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Cause those fears are out here.

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The internal.

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Manifest themselves in such a deep
way, that the more we're able to lean

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into this and to develop personally,
to break through these obstacles,

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to lean into that discomfort,
the more money that we can earn.

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And that my friend that is the most
important thing is for you to embrace

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the fact that roofing sales is
personal development in discussing.

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Embrace the journey.

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Spend your time focused on
communication organization.

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Self-improvement learning how
to lean into the discomfort.

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And I wish I did that
even earlier than I did.

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I wish we did it before I got into roofing
sales, roofing sales just forced me to it.

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So now let's turn our attention
real quick to Instagram.

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If you're not following me on Instagram,
it's at roof strategist and in here,

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which by the way, I did this post on
what's your number one advice for roofing.

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And I just want to share a few of
these because they're not my ideas,

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but they're ideas that other folks had.

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So, uh, flex Berrera said just knock and
talk, stop thinking, which by the way,

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Side note inspired a training and running
the pitch pro movement about getting

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into the flow state when pitching and
stopping thinking is the biggest piece

00:10:45.314 --> 00:10:48.645
for you to be able to do that is to get
into flow is to get out of your head.

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And the fundamentals are to
know what you're going to say.

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When you show up, that's all
you need to start that dialogue.

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I love that.

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So thank you for that flexibility.

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I'm sorry, Felix.

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Barrera's then we have Greg, you said for
me personally, just knocking, giving out.

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Over and over, we have to face our fears.

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If you're someone that's going to
go hide from fear, I'm just going to

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tell you now this roofing industry
is not going to work out for you.

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You have to be willing to look
fear in the face and lean into it.

00:11:12.050 --> 00:11:13.699
So well, well done.

00:11:13.970 --> 00:11:16.640
And then, uh, I also, I love
what this gentleman said here.

00:11:16.640 --> 00:11:19.760
He says, be genuine
and it's RST, R a B, B.

00:11:19.850 --> 00:11:20.600
He says, be genuine.

00:11:20.600 --> 00:11:21.620
Don't try to be a salesman.

00:11:21.650 --> 00:11:21.910
Just be.

00:11:23.100 --> 00:11:25.920
And this, by the way,
it could not agree more.

00:11:25.949 --> 00:11:29.490
It's one of the main reasons that I teach
in my roofing sales success formula.

00:11:29.520 --> 00:11:32.160
There's a link in the description, by
the way, it is our all-in-one sales

00:11:32.160 --> 00:11:36.030
training sales strategy and sales
system, uh, is why I teach formulas,

00:11:36.030 --> 00:11:39.569
the slap form of the aro formula carpark
from it and allows you to be yourself,

00:11:39.750 --> 00:11:43.680
but knock down the right dominoes
in order, which I absolutely loved.

00:11:43.860 --> 00:11:45.630
And then we have MCM services Inc.

00:11:45.810 --> 00:11:46.920
With two pieces of advice.

00:11:46.920 --> 00:11:49.810
One, if you don't know their
names, Expectations or price range.

00:11:49.840 --> 00:11:51.340
You should apologize
for wasting their time.

00:11:51.370 --> 00:11:51.819
I love it.

00:11:52.030 --> 00:11:54.819
We have to focus on their needs.

00:11:54.819 --> 00:11:58.300
The key thing, getting yourself
in the mind of your customer.

00:11:58.330 --> 00:12:01.480
It's probably the most in my, in
my opinion, the most important

00:12:01.480 --> 00:12:02.680
skillset to learn in sales.

00:12:02.949 --> 00:12:06.040
And the last one is connect with
your customer on a personal.

00:12:06.584 --> 00:12:08.745
Figure out their needs, their
expectations and price range.

00:12:08.775 --> 00:12:10.724
Be honest, and don't be a shady bag.

00:12:11.415 --> 00:12:11.834
I love that.

00:12:11.834 --> 00:12:12.704
I got to throw that one in.

00:12:12.704 --> 00:12:13.185
So thank you.

00:12:13.214 --> 00:12:16.155
Don't be a shitty D D bag, but
connecting on a personal level,

00:12:16.155 --> 00:12:18.255
in my opinion is far and away.

00:12:18.285 --> 00:12:19.545
The most important piece.

00:12:19.844 --> 00:12:24.344
One quick story on that be you there's a
gentleman inside the pitch pro movement

00:12:24.344 --> 00:12:29.234
with 20 years sales experience, he
achieved his first 100% close rate week.

00:12:29.265 --> 00:12:32.745
Actually, I shouldn't say if it was his
first, but he reported to me a hundred.

00:12:33.260 --> 00:12:35.060
So $200,000 in top-line sales.

00:12:35.209 --> 00:12:35.479
Okay.

00:12:35.540 --> 00:12:40.160
In a week, these were retail
and residential $200,000 one

00:12:40.160 --> 00:12:42.349
week with a 100% closing.

00:12:43.694 --> 00:12:48.854
By the way he is following my closing
strategy that I teach in the, uh,

00:12:49.055 --> 00:12:52.214
uh, all-in-one sales training, sales
strategy and sales system that I call

00:12:52.224 --> 00:12:54.854
the roofing sales success formula and
asked him, I said, what did you change?

00:12:55.125 --> 00:12:57.854
He says, you know, what's funny out
of it is I actually changed everything

00:12:58.094 --> 00:12:59.745
before the presentation, nothing in it.

00:12:59.925 --> 00:13:02.564
I rewatched your training and I
focused on connecting with the

00:13:02.564 --> 00:13:04.125
homeowner and how we do that.

00:13:04.485 --> 00:13:07.454
And that shift helped him hit
this a hundred percent close rate,

00:13:07.454 --> 00:13:08.515
which by the way, if you're in.

00:13:09.089 --> 00:13:10.140
Let me just be crystal clear.

00:13:10.140 --> 00:13:11.160
This is not sustainable.

00:13:11.160 --> 00:13:13.890
I know that I'm very well aware
and anyone that says they can do

00:13:13.890 --> 00:13:15.120
a hundred percent is delusional.

00:13:15.150 --> 00:13:16.290
It's it's false.

00:13:16.500 --> 00:13:19.890
My point is he had great success
and what he focused on was

00:13:19.890 --> 00:13:21.959
connecting on a personal level.

00:13:22.140 --> 00:13:25.170
So be you follow the right
sequence in the right.

00:13:25.849 --> 00:13:27.740
And you can, and you will do this.

00:13:27.770 --> 00:13:28.880
It's not rocket science.

00:13:29.150 --> 00:13:32.630
All it's going to take is you leaning into
your own worst enemy, which is usually

00:13:32.630 --> 00:13:34.130
right between your ears, it's yourself.

00:13:34.430 --> 00:13:35.120
So there you have it.

00:13:35.300 --> 00:13:36.500
And I'd love to hear from you.

00:13:36.500 --> 00:13:39.860
If I missed anything, would you
drop a comment and share with me the

00:13:39.860 --> 00:13:43.400
number one piece of advice that you
have for someone starting out and

00:13:43.400 --> 00:13:46.219
share this video with someone that
you think might be able to help?

00:13:46.550 --> 00:13:47.540
Thanks for joining me here.

00:13:47.540 --> 00:13:48.910
And just because our time's about to wrap.

00:13:49.360 --> 00:13:51.160
It doesn't mean ours should.

00:13:51.340 --> 00:13:54.040
So if you haven't done this
yet, uh, you can head on over

00:13:54.040 --> 00:13:55.270
to get a free copy of my pitch.

00:13:55.270 --> 00:13:58.420
Like a pro roofing sales training video
library over@theruestrategist.com.

00:13:58.420 --> 00:14:01.720
There's a link in the description
and you'll get access to my, all

00:14:01.720 --> 00:14:03.220
my videos organized by category.

00:14:03.440 --> 00:14:04.660
You can click right here to get in there.

00:14:04.980 --> 00:14:08.500
And if you haven't yet subscribed to
the channel, love to have you here.

00:14:08.740 --> 00:14:10.900
And again, thank you for spending
your valuable time with me.

00:14:10.930 --> 00:14:13.060
I'm looking forward to seeing
you on the very next day.