Paris Talks Marketing

Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares  on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success.

In this Episode:
- The role of AI in predicting customer LTV
- How predictive analytics improves ad spend efficiency
-Why finding the right co-founder is crucial for startup success
-How B2B SaaS companies can maximize ROI with value-based bidding
-Overcoming short-term vs. long-term revenue challenges
-The future of cookies and first-party data strategies
-How Voyantis helps companies scale with data-driven growth

Resources and Links
1. Voyantis -voyantis.ai
2. LinkedIn- Ido Wiesenberg
3. LinkedIn-Paris Childress

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.