Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)

Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:

• How to test new products without pressure.
• How to turn slower months into growth opportunities.
• Tips for launching a campaign with what you already have.
• How they use text in the sales process.

Show Notes & Links

• [4:02] What are the benefits of building a product before a brand?
• [7:32] How to map out and plan your year.
• [8:35] When did Valentine’s Day planning start?
• [10:20] Using what you already have to create a campaign.
• [11:38] How do you think about text vs. email?
• The Ecommerce Marketing Show Home
• VINEBOX
• Kenzie Hagan on Twitter
• Dave Gerhardt on Twitter

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What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.