Realities Remixed

The marketing industry has been at the spear head of digitalisation, both in how its customers are changing their expectations and in how marketing professionals work on a day to day basis, increasing both scale of reach and the ability to create meaningful experiences.  
 
Dave and Sjoukje talk to the Founder of Rooster Punk, James Trezona, to hear his perspective on how his profession has been transformed, but also how critical it is to focus on human and customer experience.  Finally, they reflect on the implications of Elon Musks recent take-over of Twitter.
 
TLDR:
01:09 Intros
02:50 Cloud conversation with James Trezona
27:13 Elon musk buys Twitter
31:05 The next book!
 
Further Reading:
Humanising B2B, Paul Cash & James Trezona
(https://www.amazon.co.uk/s?k=humanising+b2b&crid=2VH7EAZFPZRWL&sprefix=humanising+%2Caps%2C68&ref=nb_sb_ss_pltr-ranker-opsacceptance_3_11)

Creators and Guests

Host
Dave Chapman
Chief Cloud Evangelist with nearly 30 years of global experience in strategic development, transformation, program delivery, and operations, I bring a wealth of expertise to the world of cloud innovation. In addition to my professional expertise, I’m the creator and main host of the Cloud Realities podcast, where we explore the transformative power of cloud technology.
Host
Rob Kernahan
VP Chief Architect for Cloud and Cloud Realities podcast host, drives digital transformation by combining deep technical expertise with exceptional client engagement. Passionate about high-performance cultures, he leverages cloud and modern operating models to create low-friction, high-velocity environments that fuel business growth and empower people to thrive.
Producer
Marcel van der Burg
VP Global Marketing and producer of the Cloud Realities podcast, is a strategic marketing leader with 33+ years of experience. He drives global cloud marketing strategies, leveraging creativity, multi-channel expertise, and problem-solving to deliver impactful business growth in complex environments.

What is Realities Remixed?

From the award‑winning team behind Cloud Realities, Realities Remixed explores what happens when people, culture, industry, and technology collide, because real breakthroughs rarely come from technology alone.
In each episode, hosts Dave Chapman, Esmee van de Giessen, and Rob Kernahan dig beneath the surface of innovation to understand what’s truly shifting. They speak with leaders, practitioners, vendors and thinkers across industries to explore how technology reshapes human behaviour, organisational culture, and society, for better and sometimes for worse.

Web - https://www.capgemini.com/insights/research-library/cloud-realities-podcast/
Email - realitiesremixed@capgemini.com