Mark Francis speaks with Sue Day MBE, Director of Women’s and Para Football at The Football Association, about the rapid rise of women’s sport, leadership across rugby and football, and what it takes to build a sustainable future for the game.
Sue shares her unique journey from elite rugby player and England captain to senior leadership roles at KPMG, the RFU, World Rugby, and now the FA. The conversation explores how women’s football is growing at grassroots level, the importance of schools and coaching development, and how the Lionesses’ success is inspiring the next generation.
They also discuss the long-term vision for women’s football, including the ambition around the 2035 Women’s World Cup, the need for investment, and how communication, culture, and role models shape the future of the sport.
A powerful conversation on leadership, legacy, and building systems that give equal opportunity for women and girls in sport.
Sue Day
Director of Women’s and Para Football
The Football Association
Connect with Sue Day on LinkedIn - https://www.linkedin.com/in/sue-day-1b043210/
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– Mark and the Who's Your Captain podcast team
Connect with Mark Francis on LinkedIn: https://www.linkedin.com/in/mark-francis-78b3061/
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Hosted by Mark Francis, founder of The Uspire Partnership and former senior leader at Burberry and Tesco, this podcast provokes fresh thinking, energises purpose, and transforms how leaders perform. With over 25 years of experience in learning and development, organisational change, and executive coaching, Mark brings deep insight to every conversation. He's worked across retail, FMCG, logistics, and professional services, helping leaders and organisations unlock potential and drive meaningful transformation. Whether you're building a business, leading a team, or navigating your own path, you'll discover practical wisdom and inspiration from those who know what it takes to steer the ship.
If you're a business leader, entrepreneur, or professional looking to elevate your leadership, find inspiration from great mentors, or understand what drives transformational performance, this podcast will give you the insights and energy to chart your own course with confidence.
What is Who's Your Captain??
Who's Your Captain explores the leadership lessons hidden in the stories of sports' greatest captains. Hosted by Mark Francis, this podcast dives deep into what separates good leaders from legendary ones—on the field, in the locker room, and beyond.
Each episode features conversations with elite athletes, coaches, and sports professionals who've experienced world-class leadership firsthand. From the mental resilience required to lead under pressure to the communication strategies that unite divided teams, Mark unpacks the principles that make exceptional captains unforgettable.
Whether you're leading a business, managing a team, or navigating your own personal challenges, the insights from sports captains translate directly to everyday leadership. These aren't just sports stories—they're blueprints for building trust, inspiring performance, and leading with integrity.
Mark Francis brings his passion for sports and leadership together to deliver authentic, actionable conversations that inspire listeners to step up and lead in their own lives. New episodes drop weekly, bringing you closer to understanding what it truly means to captain your own ship.
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