Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.
In this episode, we sit down with Angelo Fierro to talk about what it really takes to build a sustainable real estate career. Licensed for over two decades but “committed” for the last 16 years, Angelo shares how coaching, structure, and a decision to go all-in changed the trajectory of his business. We unpack why real estate is a terrible part-time job, how long-term persistence landed him a $10M+ listing after nine years of follow-up, and what it means to let go of outcomes while staying fully committed to the process.
*Angelo Fierro*
Instagram: https://www.instagram.com/losangeloliving/
Website: https://angelofierrogroup.com
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate*
https://www.forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Welcome to the Fire Cast + Meet Angela Fierro
00:00:29 From New York to LA: Early Real Estate Roots & Finding Direction
00:02:13 Acting Dreams, 9/11, and Falling in Love with Los Angeles
00:05:19 Learning LA the Hard Way: Thomas Guide, Neighborhoods & Market Nuance
00:10:24 Teams, Mentors, and the Wake-Up Call: Family, Injury & Getting Serious
00:15:28 Coaching with Tom Ferry: Structure, Accountability, and a 3-Year Plan
00:19:45 Surviving the 2008 Crash: Short Sales, Foreclosures & Staying in the Game
00:32:07 Building a Niche + Modern Prospecting: Schools, SmartZip, CRM & Daily Calls
00:37:49 Mulholland Rides & Weekend Triathlon Community
00:38:30 Coaching Styles: Mike Ferry vs Tom Ferry vs Buffini
00:41:15 Letting Go: Managing Stress, Control & Client Expectations
00:44:45 “Do We Even Need Realtors?” Fiduciary Value & Dual Agency
00:47:03 Winning the Listing: Persistence, Communication & The Mulholland Sale
00:52:02 Team Structure & 3-Year Vision: West Hollywood + Silicon Valley
00:53:43 Referral Flywheel & Marketing Machine: Newsletter, Ads, SEO + Print
01:07:27 Business Gaps, Delegation, Mentorship & Fire-Round Finale
What is Forward One Podcast?
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.
Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.
If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
Stay ahead. Stay Forward.