Show Notes
In this episode of The SaaS SEO Show, we’ve interviewed Laetitia Woue, Director of Content & Organic Growth at Red Points, and discussed advanced keyword research and more.
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Here’s what we’re covering:
- What is Red Points? Who’s using the product and gets the most value?
- Content strategy at Red Points.
- The balance between content written for SEO and original content.
- Creating content for new product features.
- Red Point’s blog navigation.
- Using search intent modifiers (e.g., report, fake, protection) for keyword research.
- Content audit process at Red Points.
- Laetitia’s thoughts on content length.
- Laetitia’s tips on finding writers with specialized knowledge.
- Content promotion and link building process at Red Points.
- Laetitia’s advice to people who want to achieve similar results.
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Useful Links:
- Laetitia on Linkedin: https://www.linkedin.com/in/laetitia-woué-99170b83/
- Red Points website: https://www.redpoints.com
- Red Points Blog: https://www.redpoints.com/blog/
- Book: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
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