This story was originally published on HackerNoon at:
https://hackernoon.com/product-led-growth-is-in-the-past-community-led-growth-is-the-future.
Community-led marketing is the new product-led marketing. Here's Why.
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58% of the top B2B SaaS companies in the world have a widely active community around their product. You could start a community on your website, Slack, LinkedIn groups, Facebook groups, Reddit, or any other channel your audience frequents. A brand community provides a familiar environment for your product users and potential customers to come together.