{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Teaser\r",
      "startTime": 0,
      "endTime": 42
    },
    {
      "title": "Intro\r",
      "startTime": 42,
      "endTime": 68
    },
    {
      "title": "In this episode\r",
      "startTime": 68,
      "endTime": 245
    },
    {
      "title": "The Messy Truth About B2B vs B2C Attribution Models\r",
      "startTime": 245,
      "endTime": 245
    },
    {
      "title": "Why Marketing Attribution Still Matters Despite Its Flaws\r",
      "startTime": 245,
      "endTime": 572
    },
    {
      "title": "Simplified MMM is the Marketing Measurement Fantasy You're Being Sold\r",
      "startTime": 572,
      "endTime": 739
    },
    {
      "title": "Geo Holdout Testing Fails Because Companies Get The Science Wrong\r",
      "startTime": 739,
      "endTime": 1118
    },
    {
      "title": "Why Marketing Will Never Have True Causation\r",
      "startTime": 1118,
      "endTime": 1293
    },
    {
      "title": "Your CMO Is Buying Fake Attribution Data (And Everyone Knows It)\r",
      "startTime": 1293,
      "endTime": 1684
    },
    {
      "title": "Visitor Scoring Transforms Marketing Attribution\r",
      "startTime": 1684,
      "endTime": 2386
    },
    {
      "title": "Visit-Based Attribution Unlocks Hidden Marketing Insights\r",
      "startTime": 2386,
      "endTime": 2600
    },
    {
      "title": "Stop Chasing Credit and Measure What Matters\r",
      "startTime": 2600,
      "endTime": 2842
    },
    {
      "title": "Marginal ROAS Exposes the Lie of Average Returns\r",
      "startTime": 2842,
      "endTime": 3077
    },
    {
      "title": "Activating Attribution Insights Through Automated Bidding\r",
      "startTime": 3077,
      "endTime": 3596
    },
    {
      "title": "Scoring for Lead Management vs Attribution\r",
      "startTime": 3596,
      "endTime": 3802
    },
    {
      "title": "The Key to Happiness is to Stop Following-up",
      "startTime": 3802,
      "endTime": 0
    }
  ]
}