Ep. 141 - Real Estate Teams & Advertising: What You Can’t Say in Your Team Branding

Show Notes

In Florida, real estate teams or groups must adhere to specific advertising regulations outlined in Florida Administrative Code Rule 61J2-10.026. Key requirements include:​

• Brokerage Supervision: All team members must operate under the supervision of the same registered broker or brokerage.

• Designation of Responsibility: Each team must appoint a designated licensee responsible for ensuring the team's advertising complies with Chapter 475 of the Florida Statutes and Division 61J2 of the Florida Administrative Code.

• Monthly Member Records: The registered broker is required to maintain an up-to-date written record of all team members, updated at least monthly. ​

• Naming Restrictions: Team names may include "team" or "group" but must not contain terms that suggest the team is a separate real estate brokerage or company, such as:​

• Agency​
• Associates​
• Brokerage​
• Brokers
• Company​
• Corporation
• Corp.​
• Inc.​
• LLC​
• LP, LLP, or Partnership​
• Properties​
• Property​
• Real Estate​
• Realty​

This is to prevent any implication that the team operates independently of the brokerage.

• Advertising Display: In all advertisements, the team name must not appear in larger print than the name or logo of the registered brokerage. This ensures that the brokerage's identity is prominent and clear to the public. ​

These rules are designed to maintain transparency and prevent consumer confusion regarding the relationship between real estate teams and their supervising brokerages.​


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Welcome to the Real Estate Finder Podcast! I'm Matthew Maschler, the Real Estate Finder. And on this show, we will share my passion and knowledge of real estate. I'm a real estate broker with the Signature Real Estate Companies, and we sell Florida real estate here in Palm Beach County - where I live - Broward, Miami, the West Coast, Naples through Sarasota, and Central Florida - where we sell real estate in Orlando and near Disney World. Joining me each episode will be agents from my office and the very best vendors servicing the real estate industry. So, whether you're looking for residential, vacation, or investment properties in Florida; the Real Estate Finder Podcast will provide insider information, examine the latest trends, and reveal some of the tips, tricks, and techniques needed to make smart decisions and get the very best from this and any market! Each episode we will highlight amazing properties, take a deep dive into some recent deals we've done, chat with industry insiders, and explore some of the issues and challenges that come up when buying or selling real estate. So join us as we share stories, raise questions, find answers, and have a whole lot of fun in the fascinating world of Florida real estate!