Why You Need "Owned" Channels Now More Than Ever (with Jeremy Horowitz)

It’s never been more important to have channels you fully own, like email and text lists. Jeremy Horowitz of Messenger Mastermind, the agency and the podcast, knows this better than anyone. So we had him on the show to share some of his secrets about how to get text message marketing right. And the channel he's most excited about to try out next.

Show Notes

Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares:

• Why owned channels are so important right now.
• How to build hype ahead of a product launch.
• How to use lead magnets right now if people aren’t buying.
• His playbook for text message marketing.

Show Notes & Links:

• [3:01] What are the owned channels ecommerce brands should be leveraging?
• [8:59] What happens when Kim Kardashian shares your products on Snapchat?
• [12:05] A playbook for product launches.
• [18:02] A great example of how ClassPass has pivoted right now.
• [23:46] His SMS playbook including building your list and the right way to do SMS.
• [25:41] 98% of texts are read in the first 3 minutes of being received.
• [30:24] Why the most effective way to build your list is not a discount.
• [33:13] How to use a launch as an opportunity to build your SMS list.
• The Ecommerce Marketing Show Home
• Messenger Mastermind (Jeremy’s Podcast)
• The 5 Game-Changing Marketing Lessons Scaling 8 Figure Brands
• Get in touch with Jeremy!
• Dave Gerhardt on Twitter

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.