UNFOLLOW

After spending 30 days on digital detox away from social media, Adrian returns to share his reflections and revelations with Daryl. They discuss how their marketing careers were focused on using and investing in social media businesses without much thought for the impact on consumers. As more research becomes available, it’s time for us to understand how Facebook, Google, Twitter, LinkedIn, and other mobile apps profit from our attention (addiction), information (disinformation), and content (discontentment). Is this a paradox to manage or a problem to solve? What does healthy social media usage even look like?

Show Notes

After spending 30 days on digital detox away from social media, Adrian returns to share his reflections and revelations with Daryl. They discuss how their marketing careers were focused on using and investing in social media businesses without much thought for the impact on consumers. As more research becomes available, it’s time for us to understand how Facebook, Google, Twitter, LinkedIn, and other mobile apps profit from our attention (addiction), information (disinformation), and content (discontentment). Is this a paradox to manage or a problem to solve? What does healthy social media usage even look like? 

Books Mentioned
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked 
by Adam Alter 

Connect:
"AP" Adrian Parker
LinkedIn
Twitter @adriandparker
Instagram @adriandparker
Blog www.adriandparker.com

"DC" Daryl Calfee
LinkedIn
Instagram @darylcalfee

Original music produced by Lord Alfred Brown - Connect

What is UNFOLLOW?

Good advice is often like fruitcake - we’ve all been given some but do we want it? Join us as we challenge seemingly good theories that lead to bad decisions in business, faith and family. We are Adrian Parker and Daryl Calfee, 40-year-old marketers fueled by a passion for humble, honest storytelling and recipients of master’s degrees in really dumb ideas. Luckily, we’ve worked with and for really amazing brands – Foot Locker, Nike, Moore & Giles Leather, Patrón Tequila, Kate Spade – while learning to embrace unconventional lessons. Normal ain’t working.

We’ll expose our scars and share stories on tough topics like making (and losing) money, juggling work and family, handling racial injustice, raising future adults and confronting Christianity’s hard questions. You’ll journey with us as we lead our teams, our businesses and ourselves by design, not default.