Women in Product Marketing

In this episode Seema Kumar, Chief Marketing Officer at New Relic, shares her journey into marketing and how she took the leap from PMM to CMO. You won't want to miss her wisdom on how she's created a new playbook for this unprecedented time, scaled the classic “listening tour” and has embraced the new virtual world we're living in. Seema’s PMM superpowers are messaging and positioning. Tune in to hear her full story.

Show Notes

Connect with Seema on Linkedin.
Join Seema on Sharebird.
Follow Seema on Twitter.
Seema's book recommendation: "Mindset" by Carol Dweck
  1. What is something you’ve learned lately? 
  2. Can you tell us about your role, company, and team?
  3. You switched companies and became the CMO of New Relic during COVID - can you tell us about that? How was the interview process, decision making, and team building while most of us are working from home?
  4.  As a woman in a predominantly male field, what do you think has been different / harder for you in your rise to CMO? How did you overcome this?
  5. You’ve mentioned your passion points / super powers are around messaging and positioning. What’s your approach to this when you start at a new company / have a new buyer? 
  6.  How do you make sure the messaging / positioning works - especially for a difficult to reach segment like engineering?
  7.  And how do you make sure that this resonates across the entire organization, that they are living and breathing this? 
  8.  Sometimes the message and marketing are as important internally as externally. Can you share a bit about what you’ve done for internal marketing?
  9.  Who have been your strongest PMM mentors?
  10.  How do you find a mentor?
  11.  What is the one thing that has been most important growing in your career?
  12.  How do you network?
  13.  How do you make sure you connect with people so you can share?
  14.  Why product marketing?
  15. How can listeners keep in touch with you?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.