SubscriptionX - The Subscriptions Economy in Retail and eCommerce

Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience - whether that is in a physical store; a direct-to-consumer offering or a subscription service.

Discussion points in this episode: 
  • How can retailers ensure high quality user experience across multiple touch points
  • Why excellent and on-going customer service is key to a legacy brand 
  • The part brick and mortar stores have to play 
  • Desi’s taste in watches 
Behind the microphones:

Desi Reuben-Sealey, Senior Manager UX, Victorinox:
https://www.linkedin.com/in/desireubensealey

Michael Smink, Strategic Growth Lead EMEA, Chargebee:
https://www.linkedin.com/in/michael-smink/

Katie Searles, Editor, InternetRetailing and DeliveryX:
https://www.linkedin.com/in/katie-searles-522451132/

Creators and Guests

Host
Katie Searles

What is SubscriptionX - The Subscriptions Economy in Retail and eCommerce?

A structured introduction to the people, purposes and processes in the emerging "subscription economy" in multichannel retail. Series 1 co-incides with the launch of SubXWorld.com in 2023 that uncovered the next-level innovation and growth strategies in D2C subscriptions.