Playing for Keeps

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Summary

Before we move on to a new season, new guests, and some exciting new tips and tricks, let’s take a look back at everything we learned in season 1. Kristen runs through some of the standout moments from Playing for Keeps so far and how they set the stage for 2020’s year of retention.

It’s bite-sized, it’s sharp, and it’s loaded with some of the best advice you’ll get all year.

Show Notes

This episode covers:
  • Why retention is so important
  • The importance of knowing your customers
  • How to understand customer journeys to improve retention
  • Why DTC brands are shifting to subscriptions
  • The future of the DTC industry
  • (And more)
Before you go, we want to say a HUGE thank you to all the guests and listeners that make this show possible. Our conversations have been incredible, and we've been floored by your passion and genuine openness. It's an amazing gift to be a part of the DTC community.

Season two is right around the corner, and we're really stoked. Kristen is chatting with some of the top players in the DTC world, plus a new series of debrief conversations to put it all into perspective.

Want more churn-fighting tips? Keep up with Kristen weekly in our new Retention Bites newsletter- quick tips, thoughts, and actionable advice from the best and brightest in the industry. Sign up here:
https://churnbuster.io/newsletter-signup/

What is Playing for Keeps?

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.