Innovation On Product And Business Model

In our first podcast of 2024, Ian Riley talks to Thomas Atkinson, Head of International Affairs at Hoffmann Green Cement, about the award winning clinker free technology developed by Hoffmann and their approach to promoting their products directly with developers.

What is The Clinker Factor?

Cement production is responsible for approximately 7% of global greenhouse gas emissions and is possibly the hardest to abate sector.

In this podcast series, the World Cement Association’s CEO, Ian Riley, talks to industry leaders, experts and technological innovators from across the globe, bringing insights and fresh perspectives on how the cement sector can decarbonise and improve sustainability.

Suitable for anyone interested in climate change mitigation and industrial sustainability.