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Behind the Book Cover

Aussie entrepreneur James Swanwick has been an ESPN anchor on SportsCenter, is the author of ‘Insider Journalism Secrets’ and is the co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky Sports, ESPN, WPLJ radio, Sydney Morning Herald, Sydney Daily Telegraph, The Sun, Sky Movie Channel, Q104FM, Loaded magazine, Woman’s Day, The Courier-Mail and much more. He also sells the coolest blue-blocking glasses around, hosts an eponymously titled hit podcast and runs any number of other successful online ventures. But the reason I had him on the pod was to discuss his 30 Day No Alcohol Challenge, a program he developed after he decided to quit drinking because he was tired of “just existing in the world.” His program isn’t for alcoholics but for people like him—those who feel that drinking is preventing them from living the best lives they can. (Swanwick’s experience, by the by, is that he followed those 30 days of not drinking with continued abstinence; it’s now been years.)

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Aussie entrepreneur James Swanwick has been an ESPN anchor on SportsCenter, is the author of ‘Insider Journalism Secrets’ and is the co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky Sports, ESPN, WPLJ radio, Sydney Morning Herald, Sydney Daily Telegraph, The Sun, Sky Movie Channel, Q104FM, Loaded magazine, Woman’s Day, The Courier-Mail and much more. He also sells the coolest blue-blocking glasses around, hosts an eponymously titled hit podcast and runs any number of other successful online ventures.
But the reason I had him on the pod was to discuss his 30 Day No Alcohol Challenge, a program he developed after he decided to quit drinking because he was tired of “just existing in the world.” His program isn’t for alcoholics but for people like him—those who feel that drinking is preventing them from living the best lives they can. (Swanwick’s experience, by the by, is that he followed those 30 days of not drinking with continued abstinence; it’s now been years.)

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card