Behind the Book Cover

Aussie entrepreneur James Swanwick has been an ESPN anchor on SportsCenter, is the author of ‘Insider Journalism Secrets’ and is the co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky Sports, ESPN, WPLJ radio, Sydney Morning Herald, Sydney Daily Telegraph, The Sun, Sky Movie Channel, Q104FM, Loaded magazine, Woman’s Day, The Courier-Mail and much more. He also sells the coolest blue-blocking glasses around, hosts an eponymously titled hit podcast and runs any number of other successful online ventures. But the reason I had him on the pod was to discuss his 30 Day No Alcohol Challenge, a program he developed after he decided to quit drinking because he was tired of “just existing in the world.” His program isn’t for alcoholics but for people like him—those who feel that drinking is preventing them from living the best lives they can. (Swanwick’s experience, by the by, is that he followed those 30 days of not drinking with continued abstinence; it’s now been years.)

Show Notes

Aussie entrepreneur James Swanwick has been an ESPN anchor on SportsCenter, is the author of ‘Insider Journalism Secrets’ and is the co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia. These include Associated Press, Sky Sports, ESPN, WPLJ radio, Sydney Morning Herald, Sydney Daily Telegraph, The Sun, Sky Movie Channel, Q104FM, Loaded magazine, Woman’s Day, The Courier-Mail and much more. He also sells the coolest blue-blocking glasses around, hosts an eponymously titled hit podcast and runs any number of other successful online ventures.

But the reason I had him on the pod was to discuss his 30 Day No Alcohol Challenge, a program he developed after he decided to quit drinking because he was tired of “just existing in the world.” His program isn’t for alcoholics but for people like him—those who feel that drinking is preventing them from living the best lives they can. (Swanwick’s experience, by the by, is that he followed those 30 days of not drinking with continued abstinence; it’s now been years.)

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, a boutique book publishing company trusted by high-income entrepreneurs to build seven-figure authority. In other words, she knows both sides—and is willing to share it all.

Come find out what traditional publishers don't want you to know.