Robin Waite (Founder of CourseApp and Fearless Business) helps agency owners stop leaving money on the table, fix their pricing and start growing their businesses to it’s true potential.
When Robin was running his web design agency he noticed that there was a ton of friction in their overall process, with deals taking up to 3 months to finalize and ultimately closing without profit. Frustrated with the status quo, he came up with a 1 day branding workshop flow that quickly became a huge success. This made him realize that speed of delivery was the ultimate profit hack and got him 40 new, profitable clients.
The answer to your agency's profit problems is almost always productization. Productizing your service isn’t a new concept, but it’s one that many agencies struggle to implement. Robin has identified that the main issue is that agency owners often base their rates according to their own internal value system, which typically isn’t a reflection of your clients value system. When implementing productization, you absolutely need to have a clear understanding of the timeline in which you can deliver - and that number should be as low as possible.
Tune into the full episode to learn how to stop leaving money on the table!
HIGHLIGHTS:
0:00 Intro
4:09 Speed of delivery matters
9:25 12x deal size opportunity
16:17 The key to pricing right
19:32 “it depends” does it really?
23:31 Grow through partnerships
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Robin - https://www.linkedin.com/in/robinmwaite/
What is Funnel Vision - For Performance-Driven Agencies & Marketers?
Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually.
We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients.
Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format.
Aside from their unique topic of the day, our guests always answer one big question:
What is your best growth tactic?
For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!