Talk Commerce

A special episode from Shoptoberfest. Jason Greenwood, host of The eCommerce Edge, on what more than seven hundred episodes taught him, the two recordings he could not stand behind, and why his show is going deeper on B2B.

Show Notes

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, on September 15, 2026, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.
Jason Greenwood hosts The eCommerce Edge, with more than seven hundred episodes recorded, and he brings more than 25 years in ecommerce to his work with manufacturers and distributors on the biggest challenges in B2B digital commerce.
The conversation covers why Jason does the show for himself first and the audience second, the guests he looks for, like the grandson or granddaughter now running a third generation distribution company who shows up with humility and hunger, how a deep catalog turned cold messages on LinkedIn and WhatsApp into yeses, and the two recordings where he still could not tell what the company did after an hour, one he never released and one he wishes he had held back.
What is next for The eCommerce Edge is more B2B, which Jason says draws about two to one over everything else on the show, with around 160 B2B episodes released, a Wednesday B2B release, more shorts and clips, and more time at ERP and B2B events.
Links
Jason on LinkedIn https://www.linkedin.com/in/jason-greenwood-digital-expert
The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber, presented by Shopware, free at contentcucumber.com
Learn more about our at-event interviews at talk-commerce.com/events.

What is Talk Commerce?

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.

Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.

Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com