Supercool

From Sofas to Swim Spas: Secondhand Goods Get the Buy-New Experience

Buying a used Peloton, sofa, or swim spa can save you thousands of dollars. But when it comes to large, expensive products, the inconvenience and risk of purchasing secondhand often outweigh the savings.

Commonplace founder and CEO Ari Kimmelfeld has built a business to eliminate those obstacles, creating a three-sided marketplace connecting buyers, sellers, and a network of trained drivers who handle inspection, transportation, and installation.

For sellers, listing a product is remarkably easy. For buyers, Commonplace offers premium secondhand goods at steep discounts, with financing, delivery, and installation taken care of.

To grow the circular economy, buying secondhand needs to be as easy as buying new. On Supercool, Ari explains how Commonplace is building the infrastructure to make that happen, keeping valuable products in circulation, reducing waste, and cutting the carbon emissions associated with manufacturing new products.

Show Notes

Guest: Ari Kimmelfeld, founder and CEO

Company: Commonplace

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What is Supercool?

Supercool spotlights climate innovations that have moved beyond the lab and into the market.

Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.