How To Name Your Baby

• Which is best: using your name or creating a company name for your expertise business (hint: what’s your end game)?
• How to deal with an unusual, unpronounceable (to your audience) or too-common name.
• Why your company name matters less than you think (but your URL is gold).
• Naming your books, products, and services and why that’s different than naming your firm.
• The non-intuitive question to ask yourself when naming each of your babies.

What is The Business of Authority?

How to make a living while you’re making a difference.

A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.