#155: Competing in a crowded market with Alex Yumashev of Jitbit

Alex runs a successful help desk software company with only 3 employees, competing in a crowded market.

We discuss:

• the importance of industry knowledge,
• the customer awareness funnel,
• advanced SEO techniques,
• bringing on a co-founder after you've already got traction.

Links:

• Jitbit
• Alex on Twitter
• Gail Goodman's talk ‘The Long, Slow, SaaS Ramp of Death’
• The Awareness Funnel aka the Buyer's Journey

Discuss this topic and more on the Bootstrapped discussion forum.

 

Creators and Guests

Host

Ed Freyfogle

Co-founder of OpenCage

Host

Steve McLeod

Founder of Feature Upvote

What is Bootstrapped?

This is the archive of Bootstrapped.fm. A seminal Bootstrapper-oriented podcast started in 2013 by Ian Landsman and Andrey Butov. The first iteration ran for 104 episodes. In 2019, Steve McLeod took over for another 139 episodes. We've set this podcast to release order so you can experience it as it was initially presented.