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Join Brian Buffini and the Buffini & Company team for two days of coaching, business strategies, and inspiration designed to help you take your business to the next level.
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Ready to build a business powered by relationships, referrals, and a proven system? Discover how Buffini & Company coaching can help you reach your goals.
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Want to become a better negotiator? Brian Buffini shares the proven strategies that helped him negotiate thousands of deals and become the agent his clients wanted to refer.
The biggest mistake people make when negotiating isn't always about money. It's becoming emotionally attached, losing patience, or forgetting what matters most to the people involved.
In this episode of The Brian Buffini Show, Brian explains why great negotiation is a skill anyone can develop, how to recognize when it's time to walk away, and why getting the best deal doesn't always mean you've won.
Drawing on decades of real estate experience, Brian shares lessons from his mentor, the negotiating techniques he's studied throughout his career, and unforgettable stories about the emotional side of buying and selling a home.
You'll learn:
- Why being willing to walk away creates negotiating power
- How to stay professional when emotions run high
- Why patience and silence can work in your favor
- How to understand what buyers and sellers really value
- Why winning a deal can still cost you a client
- How to communicate your value and earn more referrals
Brian and Ethan Beute also explore a remarkable negotiation involving a seller who accepted $8,000 less for his home, and the lesson every business professional can learn from it.
Whether you're a real estate agent, business owner, or someone who wants to negotiate with more confidence, these principles will help you protect relationships, create better outcomes, and build long-term trust.
Subscribe to The Brian Buffini Show for more practical strategies on business, mindset, motivation, and personal growth.
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What is The Brian Buffini Show?
Renowned entrepreneur, bestselling author, dynamic speaker, and father of six, Brian Buffini brings sharp insights, practical wisdom, and his signature Irish wit to every conversation. On The Brian Buffini Show, big questions meet real-world solutions. Each episode blends perspective with action, offering principles and tools that help you gain clarity, build confidence, and take meaningful steps toward living your best life.