The Storm Fitness Academy Podcast

Today we’re diving into a powerful psychological tool that can help trainers and coaches guide their clients toward lasting success. It’s called the Theory of Planned Behaviour, developed by Icek Ajzen, and it’s all about understanding what drives people to act—or not act—on their intentions. In this episode, we’ll break down the theory and explore how you can use it to help your clients overcome barriers, stick to healthy habits like exercise and eating well, and ultimately achieve their goals. Let’s get started!

What is The Storm Fitness Academy Podcast?

I'm Jon Bond, sports scientist, coach, and educator, and welcome to The Storm Fitness Academy Podcast. Whether you're a fitness enthusiast looking to deepen your knowledge or a coach seeking to refine your skills, this podcast is for you. Each episode is packed with insights on training, motivation, and health, giving you practical tools to apply to your own fitness journey or to help others succeed.

Subscribe so you never miss an episode, and visit Storm Fitness Academy Ltd to explore our courses and resources—whether you're pursuing fitness for yourself or thinking about becoming a coach one day.

https://www.stormfitnessacademy.co.uk/