In this episode of The SaaS SEO Show, we’ve interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl’s content strategy, SEO processes, and more.
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Timestamps:
- What is Toggl?
- Toggl UI design and website experience.
- Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire).
- How does Toggl approach competition in terms of SEO?
- Content strategy for SEO and publishing velocity at Toggl.
- Toggl’s prioritization system for content across three products.
- The process of identifying opportunities for content updates.
- Thoughts on alternative pages and JTBD content.
- Managing changes regarding search with E-E-A-T and the rise of generative content.
- Thoughts on generative content.
- Toggl’s approach to targeted keywords for new feature/use case pages.
- Jitesh’s thoughts on the future of SaaS content marketing and SEO.
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.