Gary McGowan (00:00)
When was the last time you checked in with a past client? If your answer is, it's been a while, then congratulations. You might be the ghost in their real estate story. Welcome back to Realty Chatter Daily. Quick wins for realtors. I'm your host, Gary McGowan. And today we're talking about one of the biggest missed opportunities in real estate. Staying connected with past clients. because if you're not keeping in touch,

someone else is. Here's the truth. Repeat business and referrals come from relationships, not just transactions. If you vanish after closing day, don't be surprised when they forget your name by the time they're ready to buy or sell again. Here's a story. A while back, I bumped into a past client at a coffee shop. We chatted for a few minutes and then they hit me with, hey, do you still do those real estate investment seminars? My friends, I nearly dropped my coffee.

I had helped them buy an investment property and negotiated like a champ. And yet, because I hadn't followed up, I was completely off their radar. That moment changed everything for me. Now I make sure my past clients never have to wonder if I'm still in the game. Today's quick win. Stop ghosting your past clients with these three simple steps. First, check in regularly. A quick text, email, handwritten note can keep you top of mind. Secondly, add value.

Share market updates, home maintenance tips, or even a simple thinking of you message. And three, make it personal. Remember birthdays, anniversaries, and big life events. Clients appreciate genuine connection.

And if you're feeling awkward about reaching out, just remember they'd rather hear from you now than forget your name later. Plus a little humor never hurts. Maybe send them a, hey, I still exist meme to break the ice. So my friends take five minutes today to reach out to a past client because staying connected isn't just good business. It's how you build a lasting referral driven career. And as always stay motivated, keep laughing and keep thriving through real connections. This is Realty Chatter Daily. Quick wins for realtors.

where success is built on relationships.