Join Parker Nash in this first episode of the Uncommon Brands podcast, as he talks with Forrest Smith, the founder and CEO of Kineon. Forrest shares his journey from a tech startup expert and accomplished athlete to leading Kineon, a company dedicated to making red light therapy accessible and affordable.
Discover the secrets behind Kineon's cutting-edge wearable device, offering clinical-grade photobiomodulation technology at a price that won't hurt your wallet. Forrest also dives into the company’s vibrant community, their Facebook group, partnerships with pro sports teams, and their marketing tactics that have helped their company grow fast.
And as before they wrap up, Forrest reveals plans for new femtech products to address women's health issues and emphasizes the importance of staying true to company values and maintaining genuine customer connections.
Ready to listen? Tune in now.
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What was covered:
- Forrest Smith's background in tech startups and sports
- Kineon's mission to enhance health and wellness with red light laser therapy
- Development of an affordable, wearable photobiomodulation device
- Building a community through a Facebook group
- Strategic partnerships with professional sports teams
- Authentic communication and marketing strategies
- Future plans for femtech products addressing women's health issues
- Importance of aligning with company values and maintaining customer connections
Forrest Smith Links:
What is Uncommon Brands?
How do you build a DTC brand that breaks out in a noisy world?
The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.
This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.
Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.