Service Industry Success

I don’t know many service providers pursuing customers who predominantly make buying decisions based on price. In fact, every service provider I know explicitly says they prefer not to attract those customers. They want to be the Nordstrom of their industry. Offer premium service, and collect premium dollars. And I get that.

And yet, their messaging to their employees is about providing value to the customers. Nordstrom doesn’t talk value. Walmart does. Walmart customers do make their decisions largely on price.

Today, we will talk about that disconnect.

Show Notes

I don’t know many service providers pursuing customers who predominantly make buying decisions based on price. In fact, every service provider I know explicitly says they prefer not to attract those customers. They want to be the Nordstrom of their industry. Offer premium service, and collect premium dollars. And I get that.

And yet, their messaging to their employees is about providing value to the customers. Nordstrom doesn’t talk value. Walmart does. Walmart customers do make their decisions largely on price.

Today, we will talk about that disconnect.


Learn more about Brian's training and coaching at: https://www.serviceindustrysuccess.com


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What is Service Industry Success?

Service industry business expert Brian Harding draws upon his many years of experience to share insights, strategies, tactics, and ideas to help business owners in service industries (like contractors, home and auto repair services, IT providers, CPAs, and B2B businesses) overcome challenges in their businesses. Brian takes on a wide range of topics small business owners face with growth, delegating, customers, employees, and processes, as well as the internal struggles and fears small business owners must overcome to build the business and lifestyle they dream of.