031: Data-Driven Marketing: Beyond the Messy Middle

On this week's episode we're diving deep into the rapidly changing world of Data-Driven Marketing, to see beyond what many are calling the 'Messy Middle' and to find out how experts Unilever and here at Capgemini Invent predict the post cookies world of marketing is shaping up to be.

Show Notes

A big thank you to Michael Brooks, Senior Audience Development & Performance Marketing Data Manager at Unilever, Bhavesh Unadkat, Head of Brand and Content at frog, part of Capgemini Invent, and Jordan Fisher, Senior Manager, Brand & Content at frog, part of Capgemini Invent.


This episode was hosted by Ollie Judge and produced by Theresa Ignatius.
This series was created for Capgemini Invent by Adrift Entertainment.
This podcast is brought to you by Capgemini Invent. You can find out more about them at https://www.capgemini.com/service/invent/ and follow them on Twitter https://twitter.com/CapgeminiInvent.

What is Future Sight with Capgemini Invent?

Every day business and technology move forward at a rapid rate, it becomes increasingly important to explore new ways to adapt and grow for the future. Being up to date on the latest technology is important but not enough for you to get the future you want; more important is understanding and anticipating what’s coming next.

Future Sight is your guide to that journey. We bring industry-leading experts together to unpack a new way of thinking around the challenges we're facing today that will affect tomorrow. We dig into the issues that they and their industries are facing and break down the need to know actionable approaches and strategic insight that will help plot what's next for you and your business.