The Number

Some entrepreneurs build one business and call it a day. Dalene Allen has built — and sold — more than one… and kept right on making powerful connections.
In this episode of The Real Bottom Line, I sit down with Dalene to unpack her journey from direct sales leader earning pink Cadillacs, to running and selling the largest business referral network in Atlantic Canada, to launching her own networking company.
Dalene opens up about how she navigated each exit, why she believes human connection will always beat automation, and the simple habits that keep her network alive and thriving.
You’ll hear:
  • How she turned a Mary Kay career into a sellable asset
  • What it really takes to exit a franchise business
  • The 10-minute-a-day LinkedIn strategy that works
  • Her top tips for beginner, intermediate, and pro networkers
  • How to instantly make new contacts feel welcome
Whether you’re building a business to sell or looking for better ways to meet the right people, Dalene’s story is packed with ideas you can put to work right away.

Connect with Dalene Allen
Email: dalene@networkingnaturally.ca
Website: networkingnaturally.ca

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.