The Real Bottom Line

Some entrepreneurs build one business and call it a day. Dalene Allen has built — and sold — more than one… and kept right on making powerful connections.
In this episode of The Real Bottom Line, I sit down with Dalene to unpack her journey from direct sales leader earning pink Cadillacs, to running and selling the largest business referral network in Atlantic Canada, to launching her own networking company.
Dalene opens up about how she navigated each exit, why she believes human connection will always beat automation, and the simple habits that keep her network alive and thriving.
You’ll hear:
  • How she turned a Mary Kay career into a sellable asset
  • What it really takes to exit a franchise business
  • The 10-minute-a-day LinkedIn strategy that works
  • Her top tips for beginner, intermediate, and pro networkers
  • How to instantly make new contacts feel welcome
Whether you’re building a business to sell or looking for better ways to meet the right people, Dalene’s story is packed with ideas you can put to work right away.

Connect with Dalene Allen
Email: dalene@networkingnaturally.ca
Website: networkingnaturally.ca

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Real Bottom Line?

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms.

I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10.

We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now.

If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.