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A/B testing allows you to make decisions based on data. But you probably don't need to be running them until you hit a certain traffic threshold. Here's what Ben recommends when it comes to getting started and a few examples from customers (with their results) to inspire your next test.
Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.