Revenue Growth Podcast

The core technology supporting sales and marketing is CRM. What are the current trends in CRM? What should you be thinking as you plan your CRM strategy? What’s next and what do you need to know? There’s nobody better to answer this question that the pioneer of CRM software himself, Jon Ferrara. He co-founded Goldmine CRM over 30 years ago. Today, he continues to innovate as the founder and CEO of Nimble. In this discussion you’ll hear about what’s new in the CRM space. We’ll talk about the core purpose of CRM and how many organizations have gotten distracted from this core purpose. We’ll also explore how critical it is to ensure that there is a single point of truth that shares customer information across marketing, sales and operations. Join the 2021 Sales & Marketing Alignment Challenge 

Show Notes

The core technology supporting sales and marketing is CRM. What are the current trends in CRM? What should you be thinking as you plan your CRM strategy? What’s next and what do you need to know? There’s nobody better to answer this question that the pioneer of CRM software himself, Jon Ferrara. He co-founded Goldmine CRM over 30 years ago. Today, he continues to innovate as the founder and CEO of Nimble. In this discussion you’ll hear about what’s new in the CRM space. We’ll talk about the core purpose of CRM and how many organizations have gotten distracted from this core purpose. We’ll also explore how critical it is to ensure that there is a single point of truth that shares customer information across marketing, sales and operations. Join the 2021 Sales & Marketing Alignment Challenge 

What is Revenue Growth Podcast?

Are you looking for ways to recover revenue and accelerate growth? Welcome to the Revenue Growth Podcast with Darrell Amy, author of Revenue Growth Engine. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world’s leading marketing and sales thought leaders and practitioners.