Kasra Dash: If you are a foundation contractor looking for more business, more leads and more enquiries, then this video is for you. Myself and James have worked with a load of different foundation contractors throughout the UK. We know exactly what works when it comes to a marketing strategy and also what you should be avoiding. In this video we are going to break it all down for you.

James Dooley: Step number one. What I'd be looking to do to grow is a Google Business Profile. If you already have one, I would make certain that I reach out to all my existing clients to try to get as many five star reviews as possible. Google Business Profile is a great way to generate more leads. There is also the benefit of getting citations, doing Google Business Profile posts and uploading photos. This is definitely step one to generate more local leads.

Kasra Dash: Step number two builds on top of your Google Business Profile. I would create dedicated service pages for each of your individual services as SEO optimised pages on your website. When you do that it helps your SEO page rank. It also increases the likelihood of your Google Business Profile ranking and showing up for those keywords as well. You will indirectly get more phone calls.

James Dooley: For sure. If you are looking for more local leads another option is PPC lead generation. That is pay per click within Google or Bing targeting bottom of the funnel keywords to generate enquiries. The difficult part is that you need a good pay per click agency because of click fraud. You also need to build up a negative keyword list so you do not attract job applicants. PPC can work well but in the wrong hands you can waste a lot of money. It is still another way of generating local leads.

Kasra Dash: After that you have Meta ads as well such as Facebook and Instagram. The next time someone goes on Facebook they might see your ad. There are a few different ways to set up Facebook ads. Option A is lead forms which are easy because the user never leaves Facebook. The drawback is that the lead quality might not be great, although you can add more questions to increase quality. Then you have conversion ads which send people to your website to fill in a contact form. So you have a couple of different options.

James Dooley: For sure. Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram. There are many platforms where you can get reach. Reddit is big now. Quora is big if people ask questions that you can answer. Organic social media is another great way to generate more local leads.

Kasra Dash: With organic social media it is a volume game. You want to make certain that you are constantly uploading. For example you might set a daily or weekly schedule like five videos a week and stick to it. That is especially important for algorithms like YouTube and Twitter.

James Dooley: For sure. What are your thoughts on using AI agents if someone teams up with an expert to automate and schedule posts using something like N8N? What do you think about using artificial intelligence to generate more leads? It is all the rage now. Would you team up with an AI consultant to set that up?

Kasra Dash: You can definitely go down that route. You can set up AI agents to crop videos and autopublish to YouTube, Facebook and Twitter. Another thing I would focus on is AI search. A lot of people have slowly started to move away from Google. Not everyone, because billions still use it daily, but more people now search inside ChatGPT, Gemini, Claude, Grok and so on. If your brand is not showing up in any of those, then you will have an issue generating leads from the new search engines. That is another thing a company should be focusing on.

James Dooley: If you want more business leads in the local area I would also look at tradespeople websites. You have Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate local leads. You must track your KPIs to see the return on investment. Track cost per lead, cost per acquisition and the return you get. Tradespeople websites can work very well. Make certain you check out the links in the description because we have videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and Builder Builder with FatRank. Since I have mentioned FatRank a few times, Kasra, what are your thoughts on lead generation companies compared to tradespeople companies?

Kasra Dash: With lead generation companies you want to do your due diligence. Make certain that if you are in a specific niche the lead generation company has generated leads in that industry before. I would have a strategy call with them and explain your budget and how many leads you ideally want. That helps you confirm whether your KPIs align. You also want to check what type of leads they supply. Are they exclusive leads only going to you, or are they shared leads? A lot of platforms provide shared leads and many business owners say it becomes a race to the bottom where everyone competes on price. These are the questions I would ask before partnering with a lead generation company.

James Dooley: For sure. If anyone is interested in generating more local leads, head over to FatRank.com. We run a commission based lead generation service. You only pay a finders fee on converted jobs. You pay nothing per lead. You pay nothing until you get paid. When you complete a job, have been paid by your customer and the sale is final, that is when you pay FatRank.com. So head over to see if you qualify. I want to expand a bit further. What are your thoughts on inbound lead generation versus outbound lead generation?

Kasra Dash: I always prefer inbound. The conversion rate of not just getting the lead but converting that lead into a paying customer is much higher. The last statistic I saw was about 16.1 percent conversion for inbound leads compared to around 1.4 percent for outbound leads.

James Dooley: That is pretty crazy. That is about 10 to 12 times more conversion.

Kasra Dash: Yes. Outbound requires a lot of volume, such as cold calling, cold email, LinkedIn Sales Navigator and so on. You also often need more staff. People think outbound is free because it is not a paid ad, but it still costs money for email sending tools and the sales team needed to convert the leads. So yes, inbound is a lot better.

James Dooley: When people ask about local leads they sometimes want to know if the leads are real time. Is it important that as soon as they enquire it comes through to you straight away?

Kasra Dash: Yes, it is very important. The last internal stat we saw was that if you get a real time lead it converts about 63 percent higher. When we tested KPIs we aimed to respond in under a minute. We used to think five minutes was good, but responding in under a minute had a major impact. When an enquiry comes in, can you ring them or email them straight away? It makes a huge difference.

James Dooley: Not every company must respond in under a minute, but it is something we assess when partnering with businesses at FatRank. Some companies go on holiday for five days and no one answers the leads even though we still supply them. There are lots of small nuances we look at when partnering. The best thing for anyone wanting to scale and get a consistent flow of high quality leads is to fill out the form at FatRank. The team will tell you if you're the right fit or not and will give you feedback on what to improve.

Kasra Dash: We hope you liked the lead generation strategies for a foundation contractor business. If you want more foundation leads make certain you head on over to FatRank.com and we can start generating more enquiries for your foundation contractor company.