Head of Product Marketing at Adobe Advertising Cloud Mary Sheehan joins me to discuss what product marketing is, how we can tell if product marketing is effective, and the difference a product marketer has from a traditional CMO…
Show Notes
Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:
- How Mary became the Head of Product Marketing at Adobe Advertising Cloud.
- The product marketing skills Mary has learned throughout her career.
- What product marketing is and how it’s different from a traditional CMO.
- How product marketing has changed in the last decade.
- What effective product marketing looks like.
- What’s next for product marketing and how aspiring PMM’s can make an impact.
- Why Mary started her own product marketing podcast.
- The importance and benefits of diversity.
Resources:
Connecting with Mary Sheehan:
Connecting with the host:
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