The Product Launch Podcast

Head of Product Marketing at Adobe Advertising Cloud Mary Sheehan joins me to discuss what product marketing is, how we can tell if product marketing is effective, and the difference a product marketer has from a traditional CMO…

Show Notes

Mary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:

  • How Mary became the Head of Product Marketing at Adobe Advertising Cloud.
  • The product marketing skills Mary has learned throughout her career.
  • What product marketing is and how it’s different from a traditional CMO.
  • How product marketing has changed in the last decade.
  • What effective product marketing looks like.
  • What’s next for product marketing and how aspiring PMM’s can make an impact.
  • Why Mary started her own product marketing podcast.
  • The importance and benefits of diversity.

Resources:

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Connecting with the host:

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Notes generated by Podcast Show Notes  (podcastshownotes.ai)

What is The Product Launch Podcast?

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.