AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual.
On this episode of The Marketing Insider | A Claritas Podcast, Rex Briggs, Chief AI Officer at Claritas joins us for a 30-minute all about the hottest topic in the marketing industry - AI. Listen as he answers the following questions, and more:
- What are the current common use cases for AI in marketing?
- How do AI Personalization and Generative AI work, and what are the pros and cons of these approaches?
- With such great success metrics, why isn't there full adoption of AI in marketing yet, and what will it take to get more marketers on board with using AI to enhance what they're already doing?
- How are interactive personas taking segmentation solutions up a notch for marketers?
- Why did Claritas create an AI Beta Program and how will it make AI solutions better?
- What are the biggest challenges facing AI and how are we, and the industry as a whole, working to overcome them?
- When is the next big AI innovation coming?
Connect with Rex: https://www.linkedin.com/in/rex-briggs-2811b3
Learn more about our AI solutions: https://claritas.com/claritas-ai/
Read our AI case studies: https://claritas.com/case-studies/
Request more info on our AI Beta Program and other AI tech rollouts: marketing@claritas.com
Find us at The Financial Brand Forum, May 20-22, 2024 at the Aria Resort & Casino in Las Vegas. We have two speaking sessions (one is invite-only) and are sponsors with a booth (#B322) in the Bristlecone Ballroom
Watch our Fireside Chat on AI Personalization with Don Sklenka: https://claritas.com/resources/fireside-chat-ai-personalization/