Some time ago, a new member to ASOG posted an ad where they touted “free diagnostics”. When asked, they stated that if you had the repair done with them, they would waive the diagnostic fee. Is that a wise approach to gain the trust of your customers or provide them an appropriate amount of value for their money? What about providing the first 15 minutes at no charge? Does giving away any time devalue our industry? To unpack these issues, David is joined by Dutch Silverstein, the Owner of A&M Auto Service in Pineville, NC, Bill Nalu, the Owner and President of Interstate Auto Care in Madison Heights, MI, and Matt Skundrich, the Owner of Mobile Advanced Diagnostics and Programming in Orlando, Florida. The 4 owners came with completely different perspectives on how to bill diagnostic testing time, whether or not to give anything away, and how the customer should be approached both on the phone and in person.Are you spending your nights at the shop or worrying about the shop? Get the numbers you need to see what’s going on with each tech and each profit center, thanks to advanced analytics. Get Shop-Ware.com and get some sleep.Click Here: Get Shop-Ware.com Support the show
Some time ago, a new member to ASOG posted an ad where they touted “free diagnostics”.
When asked, they stated that if you had the repair done with them, they would waive the diagnostic fee.
Is that a wise approach to gain the trust of your customers or provide them an appropriate amount of value for their money?
What about providing the first 15 minutes at no charge?
Does giving away any time devalue our industry?
To unpack these issues, David is joined by Dutch Silverstein, the Owner of A&M Auto Service in Pineville, NC, Bill Nalu, the Owner and President of Interstate Auto Care in Madison Heights, MI, and Matt Skundrich, the Owner of Mobile Advanced Diagnostics and Programming in Orlando, Florida.
The 4 owners came with completely different perspectives on how to bill diagnostic testing time, whether or not to give anything away, and how the customer should be approached both on the phone and in person.
Are you spending your nights at the shop or worrying about the shop? Get the numbers you need to see what’s going on with each tech and each profit center, thanks to advanced analytics. Get Shop-Ware.com and get some sleep.
Click Here: Get Shop-Ware.com
This podcast is dedicated to changing the automotive industry for the better, one conversation at a time.
Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.