Taking the Leap

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Summary

Anne Beiler is the creator and founder behind the world renowned franchise, Auntie Anne’s pretzels. Most wouldn’t know this about her, but she started this incredible company with no business plan, no capital, and no education. Growing up in an Amish community, she only received up to an eighth grade education and got married when she was 19 years old. Years of baking cakes and breads for her large family taught her how to make some of the world’s tastiest pretzels, and what started out as a small business and dream grew to be a global sensation.

But her story of entrepreneurship and professionalism grew from experiences she was going through personally and spiritually. She overcame so much trauma, suffering, and pain in order to become the person she is today. Having sold Auntie Anne’s, she shares her personal experiences and testimony to help others overcome their own obstacles and challenges with hope in this part 1 of 2 interviews.

Show Notes

“With faith and hard work, all things are possible. That’s what truly makes you successful.” - Anne Beiler


Anne Beiler is the creator and founder behind the world renowned franchise, Auntie Anne’s pretzels. Most wouldn’t know this about her, but she started this incredible company with no business plan, no capital, and no education. Growing up in an Amish community, she only received up to an eighth grade education and got married when she was 19 years old. Years of baking cakes and breads for her large family taught her how to make some of the world’s tastiest pretzels, and what started out as a small business and dream grew to be a global sensation.


But her story of entrepreneurship and professionalism grew from experiences she was going through personally and spiritually. She overcame so much trauma, suffering, and pain in order to become the person she is today. Having sold Auntie Anne’s, she now shares her personal experiences and testimony to help others overcome their own obstacles and challenges with hope in this part 1 of 2 interviews.


Quotes:

  • The successful entrepreneur will do what others don’t feel like doing.

  • Most of the time, I was the obstacle. I limited myself because of my pain.

  • Perseverance is the point. You don’t stop when you feel like it. You don’t stop when you think you can’t do something.

  • Life is hard. God is good. I’m not confused about that anymore. 

  • If I would have stayed there and didn’t have the courage, there would be no Auntie Anne’s.

  • What I discovered was that stepping outside of that box, there is so much more room out there to be who God created you to be.

  • We spend so much time wishing we were somebody else that we don’t take time to be ourselves and use our gifts. Be who God made you to be.

  • Out there, it is limitless. Whining about what we don’t have is wasted energy. Understanding what we do have is enough. Focus on what we do have instead of whining about what we don’t have gave me boundless energy.

  •  Salt doesn’t speak, it only makes things tasty. Light doesn’t speak, it only draws people in. 


Links in this episode include:

Anne Beiler


Auntie Anne’s Pretzels 


Anne Beiler Store


The Secret Lies Within: An Inside Outlook at Overcoming Trauma and Finding Purpose in the Pain


Blog from Anne


To learn more about Bob’s two books, find them on Amazon here: The Leap and Love Your Work.

What is Taking the Leap?

The Taking the Leap Podcast is where you can learn how to launch your full-time career in this part-time gig economy. No matter what career you’re in, you have the potential to be the best version of you and overcome whatever obstacles stand in your way. And now here’s your host, the CEO of Bonvera, Bob Dickie.