{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Pranav\r",
      "startTime": 0,
      "endTime": 449.21
    },
    {
      "title": "- Marketing IS Measurable\r",
      "startTime": 449.21,
      "endTime": 492.21
    },
    {
      "title": "- What Does Attribution Mean?\r",
      "startTime": 492.21,
      "endTime": 687.21
    },
    {
      "title": "- Do Search Ads Drive Incremental Sales?\r",
      "startTime": 687.21,
      "endTime": 764.21
    },
    {
      "title": "- How To Find Cause From Search > Impression > Click > Conversion\r",
      "startTime": 764.21,
      "endTime": 877.21
    },
    {
      "title": "- Google’s Conversion Lift\r",
      "startTime": 877.21,
      "endTime": 964.21
    },
    {
      "title": "- Do Social Ads Drive Incremental Sales?\r",
      "startTime": 964.21,
      "endTime": 1050.21
    },
    {
      "title": "- Tracking Demo Bookings vs. LinkedIn Impressions\r",
      "startTime": 1050.21,
      "endTime": 1185.21
    },
    {
      "title": "- Do Emails Drive Incremental Sales?\r",
      "startTime": 1185.21,
      "endTime": 1335.21
    },
    {
      "title": "- Do Podcasts Drive Incremental Sales? \r",
      "startTime": 1335.21,
      "endTime": 1460.88
    },
    {
      "title": "- Do Billboards Drive Incremental Sales? \r",
      "startTime": 1460.88,
      "endTime": 1604.88
    },
    {
      "title": "- How Do You Measure Brand?  \r",
      "startTime": 1604.88,
      "endTime": 1899.88
    },
    {
      "title": "- Why You Should Experiment to Understand Attribution\r",
      "startTime": 1899.88,
      "endTime": 2029.88
    },
    {
      "title": "- The Long Term Impact of Brand Equity\r",
      "startTime": 2029.88,
      "endTime": 2134.88
    },
    {
      "title": "- How to Measure the Impact of Videos and LinkedIn\r",
      "startTime": 2134.88,
      "endTime": 2207.88
    },
    {
      "title": "- Impressions vs Results\r",
      "startTime": 2207.88,
      "endTime": 2397.88
    },
    {
      "title": "- Impressions vs Demos\r",
      "startTime": 2397.88,
      "endTime": 2634.88
    },
    {
      "title": "- Wrap Up",
      "startTime": 2634.88,
      "endTime": 2797.22
    }
  ]
}