In this episode of A Productive Conversation, I welcome Ben Amos—video strategist, producer, international speaker, and author of Engage: The Definitive Guide to Video Strategy for Business. Ben has helped brands and entrepreneurs around the globe cut through the noise and connect with their audiences through intentional video.
We dig into why strategy must come before tactics, how to identify your ideal audience, and the real role video can play in building relationships that convert. This isn’t about shiny equipment or the latest platform—it’s about clarity, focus, and showing up with purpose.
Six Discussion Points
- Why the pandemic accelerated the adoption and acceptance of video
- The Sun Tzu quote that shapes Ben’s approach: “Tactics without strategy is the noise before defeat”
- How to define your audience with a singular avatar—and why that matters
- Setting clear goals for each video in alignment with the customer journey
- The seven elements of video strategy and why production comes last
- Practical tips for repurposing podcasts and long-form content into impactful short videos
Three Connection Points
Talking with Ben reminded me that video doesn’t need to be overwhelming. With a strategy-first mindset, it becomes less about keeping up with trends and more about connecting with the right people at the right time. Whether you’re starting fresh or rethinking your current approach, Ben’s insights are the kind that can change how you view video in your work.
This episode is sponsored by Nexos.ai. Nexos is the all-in-one secure AI platform for enterprise—bringing workspaces, model access, and governance together under one roof. Try it free for 14 days at
nexos.ai/apc today.
What is A Productive Conversation?
Hosted by productivity strategist Mike Vardy, A Productive Conversation offers insightful discussions on how to craft a life that aligns with your intentions. Each episode dives into the art of time devotion, productiveness, and refining your approach to daily living. Mike invites guests who are thinkers, doers, and creators to share their strategies for working smarter and living more intentionally. From practical tips to deep dives on mindset shifts, this podcast will help you reframe your relationship with time and find balance in a busy world.
Subscribe and join the conversation—because a productive life is more than just getting things done.