Marketing is incredibly important in business and franchising. Madeleine Zook dives deep in to how franchises market, key points on customer experience, and other fun franchise conversations on this episode of Start With a Win. Madeleine Zook is a multi-unit, multi-brand franchisee, former franchisor, and current marketing supplier. She's the host of the award-winning franchise podcast, The Art of Franchise Marketing, and has landed coverage in Forbes, Entrepreneur, Fortune, and INC. She is also the founder of a 501(c)3 nonprofit called Together She Can, which strives to help homeless communities with hygiene care.
Main Topics
02:36 Give Back to your Community/Charities
05:38 Biggest Challenge in Home Service Franchisees
07:32 Three components of business
08:24 What do people want, a paycheck, NO!
13:00 Number #1 thing people want
15:00 Is good enough, ok?
17:39 Need a wow factor, an unexpected gift, a gesture!
19:44 The BIG AH HA moment
21:00 Lead generation success today
23:50 How many times does a customer need to see your ad before they say YES?
Connect with Madeleine Zook:
www.togethershecan.org
www.linkedin.com/in/mpark141/
https://podcasts.apple.com/us/podcast/the-art-of-franchise-marketing/id1651430743
www.netsertive.com
Connect with Adam:
http://www.startwithawin.com
https://www.facebook.com/AdamContosCEO
https://www.linkedin.com/in/adamcontos/
https://www.instagram.com/adamcontosceo/
https://www.youtube.com/@LeadershipFactory
http://twitter.com/AdamContosCEO
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