Beer Edge

Chris Lohring of Notch Brewing talks diversification, his continuing love of lagers, and how his brewery, with its hybrid contract operations and tap room model, is changing to survive right now.

Show Notes

On this episode of the Beer Edge podcast, Andy Crouch speaks with Chris Lohring, the founder of Notch Brewing Company in Salem, Massachusetts. Chris is one of my favorite people to talk to about beer. He’s been in the industry long enough to develop strong opinions but with the knowledge to back them up, all without becoming too jaded. He remains a passionate advocate for beer, including for his beloved lager and session beers. His passion for beer, community, and music is reflected in his fantastic tap room, brewery, and beer garden in downtown Salem. It’s the perfect place to drink beer with friends in the sun, alongside the canal, on a day like today. Instead, he is inside talking with Beer Edge about COVID-19 and how Notch is operating today. Andy starts by asking him the question he asks everyone these days, if only to hear how long they pause or breathe out before responding.

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What is Beer Edge?

A weekly dive into the business and culture of beer. Hosted by Andy Crouch and John Holl, The Beer Edge podcast provides listeners with unparalleled insights into the beer industry. Our mission is to provide consumers and industry players alike with a fresh and unfiltered look at the world of better, flavorful beer. We seek to capture the essence and passion of brewers, both big and small, foreign and domestic, each of whom has a distinctive and colorful story to go along with the beautiful beers they produce.