The Product Marketing Experts | How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff

Spotify fits the B2C category when it comes to their 345 million listeners, but it’s a whole other category when it comes to the creators pumping out their content. Sam operates on this B2B side, handling a large variety of personas for their brand and product marketing. Today he’s here to talk about how operations at Spotify are a little different than your typical B2B, as well as his 4 quadrant framework for successfully positioning new products and features.

Show Notes

Connect with Sam on LinkedIn.
Join Sam on Sharebird.

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.