BFCM Prep Week #3: What Does BFCM Look Like If You Don’t Believe In Discounts? #279

What does BFCM look like if you don’t believe in discounts? Ask Sean McGinnis, CMO of Kuru Footwear. They don’t discount during BFCM, or ever. He’s even gone as far as removing the coupon code box at checkout. And of all the people Ben has talked to about Black Friday plans, this is by far the most relaxed conversation.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Sean on Twitter
• Check out KURU
• Download The Ecommerce Marketing Calendar
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Get your copy of The Ecommerce Marketing Calendar
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

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What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.