There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make. Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling. Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from. Hit the play button now if you want to scale your business in the most effective way! We’ll talk about: Introduction [00:00] Esben’s first company, Cobalt, and his transition into Userflow [01:50] What urged Esben to start his own company [04:05] How Esben and his co-founders raised $40 million for Cobalt [6:40] The rationale behind founding Userflow [09:51] Growing Userflow with two full-time employees and one freelancer [11:53] Differentiating yourself through your product [14:36] Where Userflow’s first hire will come from as they expand [19:20] The value of having team members with more generalist roles [22:14] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Cobalt website (https://cobalt.io/) Userflow website (https://userflow.com/) About Our Guest: Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees. Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping. Connect with Esben Friis-Jensen : LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/ Twitter: https://twitter.com/esbenfj Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling.
Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from.
Hit the play button now if you want to scale your business in the most effective way!
We’ll talk about:
Resource Links:
About Our Guest:
Esben Friis-Jensen is the co-founder of Userflow, a high growth bootstrapped SAS business that scaled with only two full-time employees.
Esben is also one of the co-founders of another high growth company called Cobalt which raised almost $40 million through bootstrapping.
Connect with Esben Friis-Jensen :
LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/
Twitter: https://twitter.com/esbenfj
Connect with me and learn more about growing your business:
Email: BT@BrettTrainor.com
LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg
Facebook: https://www.facebook.com/TrainorBrett
Twitter: https://twitter.com/Brett_Trainor
Instagram: https://www.instagram.com/bretttrainor/
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
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