Podcast Maps by Graham Brown

Following on from our Podcast on Global Podcast Trends and the questions you need to be asking of your Podcast Agency, in Episode 9 of Podcast Maps, I delve into the world of Brand Originals Podcasts. Brand Originals Podcasts is a growth area in the emerging podcast market. Now, we've already examined high production audio content like Wondery's Business Wars, but what about other brands and branded podcasts?

When IKEA decided to scrap its iconic store catalogue and convert their content into a digital podcast, they were signalling a line in the sand crossed by brands worldwide: no going back to the old ways of low scale, high cost engagement. In this episode of Podcast Maps, I share the latest data on Brand Originals podcasts, talk about who's doing it right and what the latest trends are. I also refer to my curated collection of the best brand originals podcasts out there on the Brand Originals Podcast website.

Show Notes

Following on from our Podcast on Global Podcast Trends and the questions you need to be asking of your Podcast Agency, in Episode 9 of Podcast Maps, I delve into the world of Brand Originals Podcasts. Brand Originals Podcasts is a growth area in the emerging podcast market. Now, we've already examined high production audio content like Wondery's Business Wars, but what about other brands and branded podcasts? When IKEA decided to scrap its iconic store catalogue and convert their content into a digital podcast, they were signalling a line in the sand crossed by brands worldwide: no going back to the old ways of low scale, high cost engagement. In this episode of Podcast Maps, I share the latest data on Brand Originals podcasts, talk about who's doing it right and what the latest trends are. I also refer to my curated collection of the best brand originals podcasts out there on the Brand Originals Podcast website.

What is Podcast Maps by Graham Brown?

Podcast Maps by Graham Brown is your map to navigate through the increasingly competitive world of podcasting.

According to latest data, there are 1 billion million people listening to Podcasts every week. The competition is getting fierce. Doing what you did last year won't work anymore. You need a guide.

These are the topics I cover in Podcast Maps
1) Podcast Analytics
2) Podcast Market Data & Penetration
3) Podcast SEO
4) Podcast Rankings
5) Podcast Audience Numbers
6) Podcast Audience Growth Strategies
7) Social Audio
8) Audio 2.0
9) The impact of Artificial Intelligence on Audio
10) Podcast Guesting and Thought Leadership

Useful Resources:
Podcast Maps
Podcast Guesting Pro
Podcast Accelerator
Pikkal & Co - Podcast Agency
About Graham Brown