Sales Transformation

This episode of the Sales Transformation Podcast with Collin Mitchell features Rob Napoli, entrepreneur, coach, and now the author of The Social Soul. In this episode, Rob gives us an in-depth view into his journey as an entrepreneur, and the experiences that he gained which made it into the book.

Rob has spent much time opening himself up to new experiences and opportunities, which has led to gaining unique insights on all aspects of business and marketing. For Rob, it’s all about authenticity, intentionality and having the desire to give value, nothing else.

Show Notes

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HIGHLIGHTS

  • A non-linear path that led to writing The Social Soul
  • We don't need more influencers 
  • Social selling vs social engagement with intentionality
  • You don't necessarily need to create your own content
  • You might need to prune your network at some point 
  • Your network and your interests need to be aligned 
  • Stop wasting your time and be authentically you 
  • If you engage with intentionality, good thing will come from i
  • Strive for quality over quantity in everything you do
  • Engage first; don't pitch right away
  • There's power in video 
  • You are your brand: just be yourself 

QUOTES

Rob: "It's amazing what happens when you take a chance on things and you open up to life's experiences and that's what I wanted to convey in The Social Soul. It's when you do that, and start having these different networks and different things that you're doing, and different communities you serve, and different places you've lived, how do you manage that?"

Rob: "A lot of us don't actually need to create a lot of content to start those conversations because we can go engage. Think about your audience.  If I engage on Collin's post and have a meaningful value added comment, it might be marked at the top, most relevant, get sub threads, other likes and comments, other people start seeing it and start conversations off that thread. And that's just as valuable as creating content." 

Rob: "We don't realize how easy it is to provide value through engagement versus thinking about how to be an influencer, and we don't need more of those." 

Rob: "I'd rather have 500 highly active and engaged followers that are saying, hey thank you, and I'm helping and providing value because those 500 will tell their friends and that will slowly grow with the right people in. I don't need a million people just to have a million people." 

Rob: "My network needs to be aligned to my conversation, my topic, what I want to learn, where I wanna grow into, and what I wanna do. And so I wanna prune it." 

Rob: "There's a lot of toxicity going on. People copying and pasting to be influencers, and the space and taking bigger peoples' stuff and calling it their own, it's a whole big mess. And that's something that I don't want to see more of. The whole idea is to stop doing that. That's not helping you grow at all. And it's not doing anything for you but likes and comments. And it makes you look bad. It's not driving business, it's not driving real relationships, it's not driving opportunity. Stop wasting your time."  

Rob: "Build with intentionality. Follow, connect, engage with those that are gonna help you level up in the ways that you want to level up in. Be authentic. Talk about from a real place of who you are and what you learned, your experiences, and how to talk through that. And then engage. Engage, engage, engage."

Learn more about Rob in the links below:

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!